Alicia Douvall's incredible transformation

Alicia Douvall has had more than 400 cosmetic procedures totalling to a self-estimated £1 million, but the former glamour model has had a jaw-dropping metamorphosis in recent years.

In the early noughties Alicia was never far away from a headline and a wild party, known for her string of celeb boyfriends and her constant cycle of surgeries.

But after 18 boob jobs, 11 nose tweaks, bum implants and even having her ribs shaved down Alicia gave up going under the knife and over the past decade has built a succesful skincare brand, centered, ironically enough, around the ethos of natural anti-aging.

It's quite the pivot for Alicia, now 45 and a mother of two, whose previous life ambition was to have the biggest boobs in Britain.

As a youngster, she idolised Cindy Jackson, the 'human Barbie' who holds the Guinness world record for cosmetic surgery. 

Born Sarah Howes (she changed her name to one more suited to glamour modelling), her father was a self-made millionaire and Tory councillor and she attended the prestigious Springfield Park School, Horsham, West Sussex.

But Alicia has admitted being sent to boarding school aged nine was the start of her issues with self-confidence and an obsession with her looks. 

She would save up the pocket money sent to her by her parents and buy beauty products such as tanning tablets and hair dye.

In one of her most outlandish childhood stunts she even once, when she was just 11, had a sunbed shipped to the school. 

Aged 17, and after being expelled, she had her first boob job after deciding to pursue glamour modelling, a decision based on the fact she was too short for catwalk work.

By the late 1990s she was a Page 3 girl, modelling for magazines and presenting on Playboy TV and earning £5000 a week.

She also boosted her bank balance and fame with a 2006 apperance on Love Island, where she made a six figure sum, despite lasting just one week in the villa.

Her romantic dalliances and subsequent kiss and tell stories with the likes of Simon Cowell, Mick Hucknall, P Diddy, Mickey Rourke, and Dean Gaffney also helped land her in the papers on a weekly basis. 

But at the centre of the fame Alicia was addicted to cosmetic surgery, at one point having an enhancement every single week. 

'Apart from my daughter's education, I spent nothing on anything but surgery. I ate beans on toast and never had a holiday. I even persuaded boyfriends to pay for operations,' she told The Mail On Sunday in 2013.

'Even when my daughter begged me to stop having surgery, I carried on. I was convinced the next operation was going to make everything OK, so I didn't listen.' 

The arrival of her second daughter Papaya in 2011 saw Alicia, who is also mum to Georgia, 29, vow to never go under the knife again, but she struggled to break free of her addiction.

She was diagnosed with body dysmorphic disorder (BDD), also called dysmorphia. A mental illness linked to anxiety and obsessive compulsive disorder, or OCD, sufferers obsess over their appearance and have a distorted perception of the way they look.

Alicia admitted at the time: 'I was on anti-depressants because I was so upset about what I had done to myself, and it was my psychotherapist who suggested I might have dysmorphia.

'I was sent to rehab, where they treated me like any other addict. I had a lot of psychotherapy and have had to build myself up from scratch.'

Whilst she tackled her addiction, the physical effects of her multiple surgeries followed her.  

In 2015, the television personality revealed her bottom implants had exploded inside her and that the leaking poisonous silicone was dripping into her bloodstream.

Then, in 2021 Alicia revealed she's had so many botched surgeries that she was stuck in a vicious cycle of needing Botox every six months to keep her face lifted.

She also revealed that she suffered a medical emergency in June 2020 when her left breast became inflamed as a result of having Allergan implants, which have been linked to cases of cancer.

Revealing one breast was red raw and double the size of the other, Alicia thought she was suffering with heat stroke but found herself unable to move, coming to the conclusion that she was dying and started saying goodbye to relatives.

The model revealed that she was later diagnosed with sepsis, a life-threatening reaction to an infection, while an MRI scan brought a lump to light, along with a swollen lymph node, which was caused by the Allergan implant due to its rough surface.

'It was the final wake-up call to realising the stupid mistakes I've made in my past. It was a miracle that I'd lasted this long', Alicia said.  

After 20 years of being known for her enhancements, she has reinvented herself as a spokesperson for aging naturally.

In 2011, she and her daughter launched Douvall's beauty brand after discovering the benefits of cold-pressed argan oil on their skin. 

Alicia, who once sparked outrage when she said she wouldn't mind if her eldest daughter had plastic surgery too, launched the business with Georgia and invested all of her £20,000 savings.

And it's paid off with the brand stocked in the likes of Sephora, and Superdrug in the UK and Walmart in the US.

The company also places a strong emphasis on giving back, raising awareness and money for breast cancer research and working with the Women's Cooperative in Morocco, which produces the argan oil for their products.

And with the success of her business, Alicia has well and truly turned her back on the cosmetic enhancements which made her famous, confessing: 'When we started the company, I just stopped it. I tried to get things removed, but it was going to cause more damage than good.'

'I think the best investment you can ever have is natural skincare and a healthy diet, membership, or whatever it is to keep yourself active and healthy,' she told The Sun last year. 

'It's not about having the best nose or the best face. It's about feeling confident in your body and yourself.'