You don't need to wait until Prime Day to score up to 40% off these Amazon Devices — I've picked the 20 best deals from £23.99

Save on the Fire TV Stick, Echo Dot, Kindle Colorsoft, and more

Collections By James Pickard published 12 May 2026

Prime Day may have been confirmed for June this year, but Amazon isn't waiting until the big yearly sale to discount some of its most popular and best-selling devices. Many are already on sale right now, with discounts of up to 40% across the Fire TV Stick range, Kindle ereaders, Echo Show smart display, and Blink video doorbells.

• View all device deals at Amazon UK

Many of these are at the cheapest (or close to the cheapest) they've been all year, including the latest version of the Fire TV Stick HD for £25.99, the vibrant Amazon Kindle Colorsoft for £174, and the Amazon Echo Show 5 for £64.99.

And while I'd recommend all of the deals below if you're looking to score a saving today, Amazon Prime members may want to hold off for now, as several are likely to be cheaper during the members-only sale next month. Of course, if you don't want to wait until then, you can check out my top picks below.

My top 20 deals from the Amazon Devices sale

Get daily insight, inspiration and deals in your inbox

Sign up for breaking news, reviews, opinion, top tech deals, and more.

Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors