Pitcairn Co. Decreases Stake in Salesforce Inc. $CRM

14 Dec 2025, 10:24 by Jessica Moore · The Cerbat Gem

Pitcairn Co. cut its holdings in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 17.8% during the 2nd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The fund owned 9,202 shares of the CRM provider’s stock after selling 1,991 shares during the period. Pitcairn Co.’s holdings in Salesforce were worth $2,509,000 at the end of the most recent reporting period.

A number of other hedge funds have also bought and sold shares of CRM. Painted Porch Advisors LLC grew its stake in shares of Salesforce by 260.0% in the second quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider’s stock worth $25,000 after acquiring an additional 65 shares during the period. CBIZ Investment Advisory Services LLC boosted its holdings in Salesforce by 314.8% in the first quarter. CBIZ Investment Advisory Services LLC now owns 112 shares of the CRM provider’s stock worth $30,000 after purchasing an additional 85 shares during the last quarter. Christopher J. Hasenberg Inc grew its position in Salesforce by 383.3% in the 2nd quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider’s stock worth $32,000 after purchasing an additional 92 shares during the period. Maseco LLP bought a new stake in Salesforce in the 2nd quarter worth approximately $34,000. Finally, Spurstone Advisory Services LLC purchased a new stake in Salesforce during the 2nd quarter valued at $34,000. Hedge funds and other institutional investors own 80.43% of the company’s stock.

Salesforce Stock Down 0.0%

Shares of CRM stock opened at $262.34 on Friday. The company has a market capitalization of $245.81 billion, a price-to-earnings ratio of 35.03, a PEG ratio of 1.95 and a beta of 1.25. Salesforce Inc. has a one year low of $221.96 and a one year high of $367.09. The company’s fifty day moving average price is $245.50 and its 200-day moving average price is $252.08. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98.

Salesforce (NYSE:CRM – Get Free Report) last issued its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, topping the consensus estimate of $2.86 by $0.39. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The company had revenue of $10.26 billion during the quarter, compared to the consensus estimate of $10.27 billion. During the same quarter in the prior year, the firm posted $2.41 EPS. Salesforce’s quarterly revenue was up 9.1% compared to the same quarter last year. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Sell-side analysts expect that Salesforce Inc. will post 7.46 EPS for the current fiscal year.

Salesforce Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Stockholders of record on Thursday, December 18th will be given a dividend of $0.416 per share. The ex-dividend date is Thursday, December 18th. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. Salesforce’s dividend payout ratio (DPR) is presently 22.16%.

Analyst Upgrades and Downgrades

A number of research firms have issued reports on CRM. Arete Research upgraded Salesforce to a “strong-buy” rating in a research note on Thursday. JPMorgan Chase & Co. dropped their price objective on shares of Salesforce from $380.00 to $365.00 and set an “overweight” rating on the stock in a report on Thursday, September 4th. Northland Securities upped their target price on shares of Salesforce from $264.00 to $267.00 and gave the company a “market perform” rating in a report on Thursday, December 4th. Robert W. Baird dropped their price target on shares of Salesforce from $325.00 to $315.00 and set an “outperform” rating on the stock in a research note on Thursday, December 4th. Finally, DA Davidson boosted their price objective on shares of Salesforce from $225.00 to $235.00 and gave the company a “neutral” rating in a research report on Friday, December 5th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $326.46.

Read Our Latest Research Report on CRM

Insider Transactions at Salesforce

In other news, insider Parker Harris sold 134,662 shares of the firm’s stock in a transaction dated Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the transaction, the insider owned 139,767 shares in the company, valued at $32,803,314.90. This trade represents a 49.07% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CEO Marc Benioff sold 2,250 shares of Salesforce stock in a transaction dated Friday, October 10th. The stock was sold at an average price of $243.60, for a total value of $548,100.00. Following the completion of the sale, the chief executive officer directly owned 11,911,571 shares in the company, valued at $2,901,658,695.60. This trade represents a 0.02% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last quarter, insiders have sold 177,534 shares of company stock valued at $42,194,197. 3.00% of the stock is currently owned by corporate insiders.

About Salesforce

(Free Report)