eBay Inc. (NASDAQ:EBAY) Receives Average Recommendation of “Hold” from Brokerages

10 Dec 2025, 07:33 by Teresa Graham · The Cerbat Gem

eBay Inc. (NASDAQ:EBAY – Get Free Report) has been assigned an average rating of “Hold” from the thirty-seven ratings firms that are presently covering the stock, MarketBeat.com reports. Two investment analysts have rated the stock with a sell recommendation, twenty have assigned a hold recommendation, fourteen have given a buy recommendation and one has assigned a strong buy recommendation to the company. The average 12 month target price among brokerages that have covered the stock in the last year is $94.6875.

A number of research analysts have recently weighed in on EBAY shares. BMO Capital Markets increased their price target on eBay from $102.00 to $107.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. BNP Paribas started coverage on eBay in a research note on Monday, November 24th. They issued a “hold” rating on the stock. Weiss Ratings reaffirmed a “buy (b)” rating on shares of eBay in a research note on Monday. Truist Financial boosted their price objective on shares of eBay from $86.00 to $92.00 and gave the stock a “hold” rating in a research report on Monday, November 3rd. Finally, Citigroup reiterated a “market outperform” rating on shares of eBay in a research note on Thursday, October 30th.

Check Out Our Latest Stock Analysis on EBAY

eBay Price Performance

eBay stock opened at $83.89 on Wednesday. The business’s 50-day simple moving average is $87.11 and its 200 day simple moving average is $85.60. The company has a quick ratio of 0.92, a current ratio of 0.92 and a debt-to-equity ratio of 1.06. The stock has a market cap of $37.92 billion, a price-to-earnings ratio of 18.24, a P/E/G ratio of 2.11 and a beta of 1.35. eBay has a 12-month low of $58.71 and a 12-month high of $101.15.

eBay (NASDAQ:EBAY – Get Free Report) last released its earnings results on Wednesday, October 29th. The e-commerce company reported $1.36 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.33 by $0.03. eBay had a net margin of 20.37% and a return on equity of 41.94%. The company had revenue of $2.82 billion for the quarter, compared to the consensus estimate of $2.73 billion. During the same period in the prior year, the company posted $1.19 EPS. The company’s revenue was up 9.5% compared to the same quarter last year. eBay has set its FY 2025 guidance at 4.090-4.140 EPS and its Q4 2025 guidance at 1.310-1.360 EPS. As a group, research analysts anticipate that eBay will post 3.86 earnings per share for the current year.

eBay Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Friday, December 12th. Stockholders of record on Friday, November 28th will be paid a dividend of $0.29 per share. This represents a $1.16 dividend on an annualized basis and a dividend yield of 1.4%. The ex-dividend date is Friday, November 28th. eBay’s dividend payout ratio (DPR) is currently 25.22%.

Insider Activity at eBay

In other eBay news, SVP Mazen Rawashdeh sold 1,910 shares of the firm’s stock in a transaction that occurred on Wednesday, September 17th. The shares were sold at an average price of $89.31, for a total transaction of $170,582.10. Following the completion of the sale, the senior vice president directly owned 3,824 shares in the company, valued at $341,521.44. This trade represents a 33.31% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available at this hyperlink. Also, CEO Jamie Iannone sold 7,221 shares of the company’s stock in a transaction on Wednesday, November 5th. The shares were sold at an average price of $81.08, for a total value of $585,478.68. Following the completion of the transaction, the chief executive officer directly owned 235,781 shares in the company, valued at approximately $19,117,123.48. This represents a 2.97% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 57,102 shares of company stock valued at $4,777,385 in the last 90 days. Insiders own 0.64% of the company’s stock.

Institutional Investors Weigh In On eBay

Hedge funds and other institutional investors have recently made changes to their positions in the business. Financial Consulate Inc. acquired a new position in eBay in the 3rd quarter valued at $27,000. Steigerwald Gordon & Koch Inc. bought a new stake in eBay during the third quarter worth about $28,000. JPL Wealth Management LLC bought a new position in eBay in the 3rd quarter valued at about $28,000. Princeton Global Asset Management LLC raised its position in shares of eBay by 433.9% in the 2nd quarter. Princeton Global Asset Management LLC now owns 331 shares of the e-commerce company’s stock valued at $25,000 after buying an additional 269 shares in the last quarter. Finally, Salomon & Ludwin LLC bought a new stake in shares of eBay during the 3rd quarter worth approximately $32,000. 87.48% of the stock is currently owned by institutional investors and hedge funds.

About eBay

(Get Free Report)