eBay (NASDAQ:EBAY) Price Target Raised to $100.00
by Renee Jackson · The Cerbat GemeBay (NASDAQ:EBAY – Free Report) had its target price boosted by Rothschild & Co Redburn from $90.00 to $100.00 in a research report released on Tuesday morning,MarketScreener reports. Rothschild & Co Redburn currently has a neutral rating on the e-commerce company’s stock.
Several other research firms also recently issued reports on EBAY. Cantor Fitzgerald reaffirmed a “neutral” rating and set a $90.00 price objective on shares of eBay in a report on Thursday, February 19th. Jefferies Financial Group cut their target price on shares of eBay from $65.00 to $60.00 and set an “underperform” rating for the company in a research report on Monday. Evercore raised their price target on eBay from $93.00 to $94.00 in a research report on Thursday, February 19th. Arete Research lifted their price objective on eBay from $91.00 to $103.00 and gave the stock a “neutral” rating in a research note on Thursday, January 15th. Finally, Piper Sandler reissued an “overweight” rating and set a $105.00 price objective (up from $98.00) on shares of eBay in a research report on Thursday, February 19th. Fourteen analysts have rated the stock with a Buy rating, nineteen have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of “Hold” and a consensus price target of $97.75.
Check Out Our Latest Report on eBay
eBay Stock Performance
Shares of EBAY stock opened at $87.90 on Tuesday. eBay has a fifty-two week low of $58.71 and a fifty-two week high of $101.15. The stock’s 50-day moving average is $88.54 and its two-hundred day moving average is $89.11. The company has a debt-to-equity ratio of 1.30, a current ratio of 1.10 and a quick ratio of 1.10. The firm has a market cap of $39.38 billion, a P/E ratio of 20.21, a PEG ratio of 1.78 and a beta of 1.38.
eBay (NASDAQ:EBAY – Get Free Report) last announced its quarterly earnings results on Wednesday, February 18th. The e-commerce company reported $1.41 EPS for the quarter, beating the consensus estimate of $1.35 by $0.06. The business had revenue of $2.97 billion during the quarter, compared to analysts’ expectations of $2.87 billion. eBay had a return on equity of 43.04% and a net margin of 18.30%.The firm’s quarterly revenue was up 15.0% compared to the same quarter last year. During the same quarter in the previous year, the business posted $1.25 EPS. eBay has set its Q1 2026 guidance at 1.530-1.590 EPS. Analysts predict that eBay will post 3.86 earnings per share for the current fiscal year.
eBay Increases Dividend
The company also recently disclosed a quarterly dividend, which will be paid on Friday, March 20th. Shareholders of record on Friday, March 6th will be given a $0.31 dividend. The ex-dividend date is Friday, March 6th. This represents a $1.24 dividend on an annualized basis and a dividend yield of 1.4%. This is an increase from eBay’s previous quarterly dividend of $0.29. eBay’s dividend payout ratio is 26.67%.
Insider Transactions at eBay
In other news, SVP Jordan Douglas Bradle Sweetnam sold 1,009 shares of the business’s stock in a transaction that occurred on Wednesday, February 18th. The stock was sold at an average price of $79.87, for a total transaction of $80,588.83. Following the sale, the senior vice president directly owned 5,743 shares in the company, valued at approximately $458,693.41. The trade was a 14.94% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, SVP Julie A. Loeger sold 2,896 shares of eBay stock in a transaction on Thursday, December 11th. The stock was sold at an average price of $82.44, for a total transaction of $238,746.24. Following the sale, the senior vice president owned 55,990 shares in the company, valued at $4,615,815.60. This represents a 4.92% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 44,593 shares of company stock worth $3,998,870 over the last quarter. 0.64% of the stock is owned by company insiders.
Institutional Trading of eBay
A number of institutional investors and hedge funds have recently added to or reduced their stakes in EBAY. High Point Wealth Management LLC acquired a new stake in eBay during the fourth quarter valued at approximately $26,000. Abound Financial LLC acquired a new stake in eBay in the 4th quarter valued at $26,000. Financial Consulate Inc. acquired a new stake in eBay in the 3rd quarter valued at $27,000. Jessup Wealth Management Inc bought a new stake in eBay in the fourth quarter valued at $27,000. Finally, Steigerwald Gordon & Koch Inc. acquired a new position in eBay during the third quarter worth $28,000. Institutional investors own 87.48% of the company’s stock.
Key eBay News
Here are the key news stories impacting eBay this week:
- Positive Sentiment: Company-led cost actions — eBay said it will cut roughly 800 roles (~6% of its global workforce) to “realign operations” and reinvest in priority areas; the market is treating the move as a near-term cost-saving/efficiency play that supports margins. Ebay slashes 6% of workforce as e-commerce firm realigns operations — Reuters
- Positive Sentiment: Depop acquisition positions eBay for Gen‑Z/resale growth — the $1.2B buy increases exposure to recommerce and younger users, a strategic expansion investors see as revenue and GMV growth potential that can justify reinvestment. Ebay axing 800 jobs after $1.2B Depop acquisition spurs ‘strategic’ restructuring — MSN
- Positive Sentiment: Recent earnings/guide support upside — eBay beat on Q4 EPS/revenue and set Q1 guidance above some expectations, reinforcing the narrative of improving monetization and strong recommerce trends. eBay’s Q4 Earnings Call: Our Top 5 Analyst Questions — Yahoo Finance
- Positive Sentiment: Analyst support — Deutsche Bank raised its price target, adding institutional endorsement that likely helped buying interest. Deutsche Bank Aktiengesellschaft Raises eBay (NASDAQ:EBAY) Price Target to $118.00 — AmericanBankingNews
- Neutral Sentiment: Legal settlement resolved — eBay and former executives settled a high‑profile harassment/stalking lawsuit, removing a multi‑year legal overhang; this reduces uncertainty but leaves reputational considerations. Couple harassed by eBay employees settle lawsuit against company, ex‑CEO — Reuters
- Neutral Sentiment: Platform engagement/marketing noise — viral listings (Ikea toy, Pokémon Day drops) and promotional events boost traffic/brand engagement but are unlikely to move fundamentals materially. Punch the Baby Monkey’s Ikea Plushie Is Selling for Hundreds on eBay — Gizmodo
- Negative Sentiment: Analyst downgrade/expectation cuts — Jefferies trimmed expectations for eBay, which could cap upside if other firms follow or if execution against Depop integration disappoints. Jefferies Financial Group Has Lowered Expectations for eBay (NASDAQ:EBAY) Stock Price — AmericanBankingNews
- Negative Sentiment: Reorg risks — layoffs and integration of Depop carry execution, one‑time charges and culture/retention risk that could pressure costs or growth if mishandled. EBay is laying off about 800 workers, 6% of global workforce — Mercury News
About eBay
eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.
The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.
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