LABOUM's Haein signs exclusive contract with Lyn Branding
by spjw99 · allkpopLABOUM's Haein has signed an exclusive contract with Lyn Branding, opening a new chapter as she prepares to widen her activities after marriage and childbirth.
Lyn Branding announced the contract on July 24, 2026, confirming that Haein, whose real name is Yeom Haein, will continue her career under the company. The agency framed the move as a new start for the singer and broadcaster, who first met fans through the girl group LABOUM and later built a broader presence across entertainment programs.
In its statement, Lyn Branding said, "After debuting in 2014 and showing many different charms, we will spare no support so that Haein can carry out broader activities based on the experience and abilities she has built up." The agency also emphasized her experience since debut, pointing to a career that has moved across music, drama, and variety work.
Haein debuted in 2014 as a member of LABOUM and promoted with tracks including "Journey to Atlantis", "Aalow Aalow", and "Hwi Hwi". After her idol activities, she continued appearing in dramas and entertainment programs, expanding her image from girl group member to actress and broadcaster.
Reports also noted that Haein married in 2023 and now has one son and one daughter. Even after marriage and childbirth, she has continued communicating with the public, and the new contract places her next moves under a company that works beyond standard artist management.
Under Lyn Branding, Haein plans to pursue broadcasting work while also challenging commerce and lifestyle content. The company plans to support her as both an artist and a creator, using her familiar public image alongside its experience in content planning and commerce.
Lyn Branding currently houses girl group KIIRAS, announcer Choi Eun Kyung, broadcaster Kim Bin Woo, and cooking researcher Hong Shin Ae. The company operates in artist management, global partnerships, content production, and commerce, and Haein's specific activity plans and new projects will be revealed later through official channels.
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