BLACKPINK's JENNIE exudes power and poise looking gorgeous and sophisticated for the VISA "Road to Ruby" campaign.

Visa has launched its latest campaign starring BLACKPINK's Jennie, sparking a frenzy among fans across the APAC region. 

Released without prior announcement, the video tells viewers, "Some journeys don't seek the spotlight; they bring it with them. Go beyond and Travel Like Jennie." The clip was posted on Visa's Instagram accounts in Indonesia, Malaysia, Singapore, Hong Kong, Korea, Japan, and the Asia Pacific region, as well as on its official TikTok page.

The timing is no coincidence. With BLACKPINK's highly successful DEADLINE world tour underway, already covering Kaohsiung, Bangkok, Jakarta, the Philippines, and coming soon to Singapore, Tokyo, and Hong Kong, fans are gearing up to travel abroad and see the superstar group live. Visa's launch capitalizes on this excitement, exponentially amplifying the brand's reach to colossal levels.

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