ILLIT's "Tick-Tack" surpasses 200 million streams fueled by short-form buzz

28 Jul 2026, 02:05 by TelloWoo · allkpop

ILLIT's track "Tick-Tack" from their second mini album 'I’LL LIKE YOU' has surpassed 200 million streams on Spotify, continuing to capture fans' attention well beyond its initial release.

Spotify data as of July 26, 2026, shows that "Tick-Tack" has exceeded 200 million streams, marking it as ILLIT's third song to reach this milestone after "Magnetic" and "Not Cute Anymore." This achievement highlights the song's lasting popularity among listeners worldwide.

Unlike typical title tracks, "Tick-Tack" gained momentum through short-form video platforms rather than traditional promotions. Its repetitive scatting sound, reminiscent of a ticking clock, combined with a distinctive finger-snapping dance move, sparked viral challenges and dance videos across social media.

The catchy, brief chorus blends perfectly with viral content, allowing "Tick-Tack" to maintain and even grow its streaming numbers long after the album's main promotional period ended. Instead of fading away, the track steadily increased its presence on streaming charts.

ILLIT currently has seven songs on Spotify with over 100 million streams each. "Magnetic" leads with 800 million streams, while "Not Cute Anymore" and "Tick-Tack" have both surpassed 200 million streams. Other songs like "Lucky Girl Syndrome," "Cherish," "Borrowed Cat," and "Jealous" have all exceeded 100 million streams, contributing to a total cumulative streaming count of 2.8 billion across their discography.

This milestone for "Tick-Tack" shows how viral short-form content can extend the life and impact of album tracks beyond the focus on title songs, changing how fans engage with music in the digital era.

Fans and industry observers will watch closely to see how ILLIT continues to grow their influence through innovative digital engagement.

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