TOMORROW X TOGETHER's third VR concert to open exclusively at Lotte Cinema

Lotte Cinema is giving fans a new way to experience TOMORROW X TOGETHER's concert energy, exclusively opening the group's third VR concert, 'TOMORROW X TOGETHER VR CONCERT : ENDLESS RIDE,' on July 31, 2026.

The VR concert uses 12K ultra-high-resolution technology to create a vivid sense of presence inside the performance. According to Lotte Cinema, its theater infrastructure will add another layer to the viewing experience, pulling fans deeper into the VR concert format.

Screenings will take place at two locations at the same time, Lotte Cinema World Tower and Lotte Cinema Hongdae Entrance. A Lotte Cinema representative described the release as "an opportunity to enjoy content that combines the theater's unique infrastructure with VR technology in the most three-dimensional way."

Lotte Cinema World Tower will create an 'ENDLESS RIDE' concept space across the theater area. Fans will find photo zones decorated with life-size standees of the members, along with details designed to build the mood before entering the auditorium and extend the experience after the screening.

At Lotte Cinema Hongdae Entrance, the concert will screen through Gwangum Cinema, marking the first VR content shown in the sound-specialized auditorium. The showing will use woofer sound to deliver a stronger physical impact, aiming to recreate the thrill of standing inside an actual concert venue.

Lotte Cinema will also roll out offline events for the release. Official merchandise will be available at the Lotte Cinema Sweet Shop, while weekly special benefits will give fans extra collectible reasons to return for repeat viewings.

Ticket reservations open at 2 PM on July 23, 2026, with further details available through the Lotte Cinema event page. TOMORROW X TOGETHER recently returned on April 8 with their eighth mini album, reached No. 3 on the Billboard 200 dated May 2, and earned five music show wins with "Stick With You."

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