SEVENTEEN's Dino to make his debut as alter ego Picheolin in August

by · allkpop

SEVENTEEN member and solo artist DINO is set to make his official debut as his alter ego, Picheolin.

Picheolin is set to release his first mini-album, titled ‘吉BOARD,’ on August 3. The project represents a creative reinterpretation of the 1990s Korean street music culture known as “Gilboard” (“gil” meaning street in Korean) — a witty take on Billboard that referred to unofficial street music charts and cassette compilations at the time. 

Picheolin, the charismatic CEO and joyful producer of the fictional agency BOMG, is a character defined by warmth and an unmatched passion for ‘Heung’ (a Korean term for hype). Originally introduced during SEVENTEEN’s 2021 fan meeting, he now steps into the spotlight as a “Producer on the Streets,” transforming the stories of everyday people into a vibrant remix of tracks that resonate with a deep sense of community and celebration.

A trailer released on SEVENTEEN’s social media platforms features Picheolin across different eras—from a prehistoric figure who discovered rhythm before language to a futuristic hero in 2126 who brings planetary peace through new beats. 

The trailer also offers a glimpse into the album’s sonic direction, blending heavy beats with sophisticated saxophone sounds to create an infectious soundscape. It also reveals a snippet of a catchy melody with its lyrics, “I'm crazy, crazy. I must be crazy. I must be crazy for you.”

Meanwhile, SEVENTEEN is scheduled to hold their upcoming 10TH fan meeting on June 20 and 21 in Incheon, Korea.

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