BOYNEXTDOOR selected as new LG Uplus brand ambassador

BOYNEXTDOOR is continuing its active rise after being selected as the new official brand ambassador for LG Uplus.

On May 19 KST, LG Uplus announced the appointment, explaining that the group’s youthful and trendy image aligns closely with the company’s brand direction.

The company stated, “BOYNEXTDOOR has shown steady growth through diverse activities ahead of its first full-length album release, and the group’s image and fandom characteristics strongly match our brand identity.”

As part of the collaboration, the two sides will launch an advertising campaign featuring BOYNEXTDOOR’s pre-release track "Knock Knock Knock".

The campaign will be carried out under the slogan “Opening the Door to a Simple Daily Life,” connecting the “DOOR” in the group’s name with the knocking sound referenced in the song title.

LG Uplus also expressed expectations for strong synergy, noting that the song’s addictive melody and energetic performance style naturally complement the campaign concept.

Recently, BOYNEXTDOOR has been actively promoting “Knock Knock Knock” on music programs including 'M Countdown', 'Music Bank', 'Show! Music Core', and 'Inkigayo', earning praise for its powerful performances and energetic choreography.

Meanwhile, BOYNEXTDOOR will release its first full-length album 'HOME' on June 8 at 6 PM. The album is expected to reflect the members’ personal experiences and emotions, with teaser content including film essays and track lists being released ahead of the comeback.

SEE ALSO: BOYNEXTDOOR announces first North American tour with ‘KNOCK ON Vol.2’

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