JOURNAL STANDARD relume's ‘Toy Story’ Print T-Shirts Spotlight the Villains

The Japanese label’s latest licensed graphic tee skips Woody and Buzz entirely, dropping early July as the franchise returns to theaters.

by · Hypebeast
Journal Standard RELUME
Journal Standard RELUME
Journal Standard RELUME
Journal Standard RELUME
Journal Standard RELUME

Summary

  • JOURNAL STANDARD relume has unveiled a new Toy Story collaboration built around the franchise’s villains and supporting characters rather than its main cast
  • The graphic-forward piece arrives as part of relume’s ongoing 2026 SS licensed-IP series, which has already pulled in Pixar, Marvel, Star Wars and Alien vs. Predator this season

JOURNAL STANDARD relume has announced a new Toy Story collaboration print T-shirt, slated for an early July 2026 release. The piece foregoes the franchise’s lead characters in favor of the supporting cast and villains who give the story its edge — a deliberate graphic choice that lands the drop squarely in adult streetwear territory rather than nostalgia merchandise.

relume’s brief for this tee centers on the characters who “add spice to the story” — the sub-characters and antagonists who orbit Woody and Buzz without ever getting the top billing. For adults who grew up with the franchise, that framing hits differently than another Woody graphic would. It assumes familiarity with the full world of Toy Story and rewards it.

The timing is hard to ignore. Toy Story 5, directed by Andrew Stanton and starring returning leads Tom Hanks and Tim Allen, opened theatrically in the United States on June 19, putting the franchise at peak cultural visibility just as this tee prepares to land. Whether that alignment is calculated or fortunate, it works in the drop’s favor.

This is also not relume’s first pass at the Toy Story IP. A previous collaboration released in late April 2025, leaning on the franchise’s more charming, character-forward ensemble. The 2026 version sharpens the approach: where last year’s drop celebrated the lovable cast broadly, this one picks a side. The villain graphic is a more specific, more confident statement.

The Toy Story x JOURNAL STANDARD relume collection drops in early July.