Danny McBride's 'G.I. Joe' Movie Starring Bradley Cooper Set for 2028 Release
Paramount dates the Hasbro reboot for October 2028 while shifting the next ‘Paranormal Activity’ to Halloween 2027.
by Joyce Li · HypebeastSummary
Paramount has officially slated Danny McBride's 'G.I. Joe' film starring Bradley Cooper for October 20 2028
Cooper will star as Duke in the reboot written by McBride, Jeff Fradley and John Carcieri
The studio also moved the upcoming 'Paranormal Activity' movie to an October 22 2027 theatrical release
Film studio Paramount has officially scheduled its upcoming G.I. Joe</em> feature film for a wide theatrical release on October 20, 2028, with Bradley Cooper locked to star and Danny McBride directing. Announced alongside several major slate updates, the project reimagines the iconic Hasbro toy and multimedia franchise with an unexpected creative team at the helm.
McBride will direct from a screenplay co-written with longtime collaborators Jeff Fradley and John Carcieri, while Cooper is set to portray franchise protagonist Duke. Plot details remain strictly under wraps, with production led by Lorenzo di Bonaventura, Mark Vahradian, and Zev Foreman for Hasbro Entertainment. The project marks the latest big-screen iteration of the military action IP, which originally originated as a Hasbro toy line before expanding into comics, animated television, and previous live-action adaptations.
Alongside the G.I. Joe announcement, Paramount and Blumhouse Atomic confirmed that the next installment in the Paranormal Activity franchise has shifted its release from May 21, 2027, to October 22, 2027, anchoring itself squarely in the Halloween corridor. Directed by Ian Tuason and starring Chase Yi, Sonia Mena, and Maya Da Costa, the horror reboot is produced by franchise creator Oren Peli alongside James Wan and Jason Blum. The calendar moves reflect Skydance and David Ellison’s broader strategy to maximize legacy IP following the major consolidation uniting Paramount and Warner Bros.
G.I. Joe is scheduled to hit theaters nationwide on October 20, 2028.