‘Spider-Man: Brand New Day’ Trailer Overthrows ‘Grand Theft Auto VI’ For Biggest Trailer Launch in History

The highly anticipated Sony Pictures project shattered viewership records with over 700 million views in 24 hours.

Summary

• Sony Pictures has officially broken the all-time viewership record with its latest superhero trailer
• The new web-slinging teaser accumulated an unprecedented 718.6 million views in a single day
• The upcoming film follows an isolated Peter Parker navigating a physical evolution and new criminal patterns

Sony Pictures has officially made history with the Spider-Man: Brand New Day trailer, achieving the biggest movie trailer launch of all time.

Released on Wednesday morning, the highly anticipated teaser web-slung past the competition to amass an astonishing 718.6 million views within a 24-hour window. The unprecedented launch completely eclipsed the previous cinematic record of 365 million views held by Deadpool and Wolverine, clearing that milestone in just eight hours with 373 million views. The numbers elevate the project beyond just film history, surpassing the 475 million views secured by the Grand Theft Auto VI video game trailer to become the biggest trailer launch across all entertainment mediums.

To build momentum ahead of the drop, Sony utilized a strategy of releasing tiny snippets a day in advance to tease moments from the full trailer. The film marks Tom Holland’s first time suiting up since the $1.9 billion USD-grossing Spider-Man: No Way Home.

According to the official logline, the narrative picks up four years later, following an adult Peter Parker living in total isolation after erasing his memory from the world. Operating as a full-time protector of New York, the intense pressure of crime-fighting sparks a surprising physical evolution as a strange new pattern of crimes emerges.

Spider-Man: Brand New Day hits theaters July 31.