New Era Korea Lets You Customize Your Fitted With Exclusive Pokémon Hardware

Featuring customizable “SNAPP” eyelet pins and exclusive heat-seal patches, this South Korea drop is a must-have for headwear collectors.

Summary

• New Era Korea is launching a highly anticipated, regional-exclusive Pokémon Custom Collection on Friday, May 8
• The drop introduces “SNAPPs,” unique metal accessories featuring fan-favorite Pokémon that lock directly into the ventilation eyelets of fitted caps
• Additionally, in-store customers can customize their hats with an expansive lineup of exclusive “HEAT SEAL” silhouette patches

Get your proxy plugs ready, because New Era Korea is about to drop a massive streetwear exclusive that has stateside collectors scrambling. Melding anime nostalgia with classic headwear culture, the brand has officially announced a highly customizable, interactive Pokémon collection. Designed to let fans complete a look that is completely unique to them, the drop offers innovative new ways to personalize your daily fitteds, bringing the iconic world of Pokémon straight to your brim.

The collection introduces two distinct methods for fans to trick out their caps, starting with the debut of “SNAPPs.” These innovative custom metal accessories are engineered to lock seamlessly into the eyelets of a New Era hat, offering a subtle but premium flex. The initial SNAPP lineup comes out swinging with heavy hitters, featuring metallic renditions of iconic Pokémon like Pikachu, Gengar, and Charizard.

For those who prefer a bolder, more traditional customization route, New Era is also offering an exclusive series of “HEAT SEAL” patches. Available strictly at select in-store New Era Custom locations, these official Pokémon silhouette patches can be pressed directly onto your hat right at the shop. The patch roster is massive, offering fan favorites like Snorlax, Mewtwo, Dragonite, and Ditto, ensuring that everyone can rep their go-to companion.

Whether you’re looking to add a subtle metallic Gengar to your eyelets or go all out with a custom Snorlax patch on the crown, this collection is an absolute dream for both Pokémon trainers and cap enthusiasts alike. If you’re outside of South Korea, it’s time to start hitting up your international connects before these completely fly off the shelves. While the metallic SNAPPs will be available both online and in-store in South Korea, the heat-seal patches are strictly an in-store exclusive at select New Era Custom locations.