Official Look at New Balance 990v7 Made in USA "Kool Grey"

The latest iteration of the flagship running series features multi-tone suede construction and subtle pastel accents.

by · Hypebeast
New Balance
New Balance
New Balance
New Balance
New Balance
New Balance

Summary

New Balance has unveiled official imagery of the 990v7 Made in USA in an inaugural "Kool Grey" colorway

The updated silhouette succeeds the 990v6 with multi-tonal suede paneling mesh underlays and soft yellow and pale blue accents

The sneaker is scheduled to arrive on November 6 in unisex sizing via New Balance and select retailers

Name: New Balance 990v7 Made in USA “Kool Grey”
Colorway: Kool Grey/Calcium-Light Arctic Grey
SKU: U990GR7
MSRP: TBD
Release Date: November 6, 2026
Where to Buy: New Balance

New Balance has officially unveiled the 990v7 Made in USA in “Kool Grey,” introducing the next chapter in the brand’s heritage performance lineage. The reveal arrives through official product images following months of billboard displays and early preview shots.

Serving as the successor to the 990v6 after several years of mainline releases and collaborative projects, the 990v7 continues the visual language of the historic 990 franchise. The debut “Kool Grey” execution sports the brand’s classic grey foundation, accented with subtle hits of pale blue, soft yellow, and off-white.

Suede and mesh construct the upper, with light grey suede wrapping the toe box border, heel counter, eyestays, and lower side panels. Darker grey suede overlays frame the midfoot, while tonal grey mesh covers the toe box and side quarters. Accenting the profile, the signature “N” logo features a distinct lined texture with pale blue filling and a soft yellow border, a color pairing that is mirrored directly onto the midsole tooling.

The New Balance 990v7 Made in USA “Kool Grey” drops November 6, 2026.