How Liverpool went from crisis club to $10b juggernaut
by Samuel Agini · Australian Financial ReviewSamuel Agini
Aug 16, 2026 – 4.00pm
In the autumn of 2010, Liverpool Football Club was staring into a bleak winter ahead.
English soccer’s sleeping giant had just sunk into the Premier League relegation zone after losing 2-1 at home to newly promoted Blackpool. Before the match, thousands of supporters marched in protest against the heavily indebted club’s unpopular American owners, Tom Hicks and George Gillett.
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