We might not get the Apple iPhone 18 in 2026

Apple may be making a major change to its iPhone release strategy, as new reports suggest there will be no standard iPhone 18 launch in 2026. So, what should you know about it?

For your information, the base iPhone 18 model is now expected to arrive much later, possibly in early 2027, marking a break from Apple’s long-standing annual September launch cycle. This means users in Malaysia and other markets may not see a regular iPhone refresh next year, even though Apple is still expected to release new high-end models during its usual fall event.

Apple reportedly prioritising Pro and foldable models

According to multiple industry reports, Apple plans to focus its premium lineup first. The iPhone 18 Pro and iPhone 18 Pro Max are still expected to launch around September 2026, alongside what could be Apple’s first foldable iPhone.

Meanwhile, the standard iPhone 18 and possibly a more affordable variant could be pushed to a spring 2027 release window. This staggered approach would allow Apple to separate mainstream and premium launches, giving each category more attention.

Why Apple might be changing Its launch strategy

Apple’s iPhone lineup has expanded significantly over the years, with more models, sizes, and price tiers than before. By spacing out release dates, Apple could reduce manufacturing pressure and avoid overwhelming consumers with too many devices at once.

Moreover, another reason could be sales optimisation. Premium models tend to generate higher margins, and launching them earlier allows Apple to capture high-end buyers before introducing more affordable options later.

What this means for buyers in Malaysia

For Malaysian consumers, this change could mean a longer wait for a new base iPhone, especially for those who prefer standard models due to pricing considerations. If the timeline holds, Apple may go nearly a full year without releasing a non-Pro iPhone.

However, users interested in new features, improved tech specs, or foldable designs may still have options in 2026 through the Pro lineup.

Apple has not confirmed anything yet

Additionally, it is important to note that Apple has not officially confirmed these plans. All current information is based on supply chain sources and analyst reports. Still, with multiple outlets reporting similar timelines, the delay appears increasingly likely.

Would this staggered launch strategy change how you plan your next iPhone upgrade? Would you wait for the base iPhone 18 or consider a Pro model instead?

Stay tuned to TechNave.com for more updates.