Meta gets into AI subscription game, launches paid plans starting at Rs 775

Meta has announced new AI subscription plans under Meta One, with pricing starting at Rs 775 per month. The move signals a broader push to monetise consumer AI as spending on infrastructure rises.

In Short

• Meta introduces paid AI plans under its new Meta One brand
• Users can pay for more AI image, video and reasoning features
• Move aims to recover billions spent on AI infrastructure investments

Meta has unveiled a range of new subscription offerings for its services, including its AI chatbot platform and social media apps. The company recently announced subscription plans globally for Instagram, Facebook and WhatsApp. Alongside those app-specific offerings, Meta has also announced subscriptions for its Meta AI chatbot.

The new subscription system will operate under a broader brand called “Meta One.” The move marks one of Meta’s biggest attempts yet to turn its AI technology into a business that can generate direct revenue.

Meta AI subscriptions will start at $7.99 per month

Subscription plans for its Meta AI chatbot platform allows users to pay for more advanced AI capabilities. The subscriptions will come in two tiers. The first plan, called Meta One Plus, will cost $7.99 (around Rs 775) per month. It is designed for people who frequently use Meta AI for generating images and videos or rely on it for extended reasoning tasks.

A more advanced plan, Meta One Premium, will cost $19.99 (around Rs 1,939) per month. It will offer the same core features as the cheaper plan, but with significantly higher usage limits.

The company said the AI plans will begin testing next month in Singapore, Guatemala and Bolivia, with more countries expected later.

Meta AI plan comparison

Meta’s pricing also places it directly against rivals like Google AI, OpenAI and Anthropic, all of which already offer paid AI plans in India.

Google currently offers three AI subscription tiers in India. The Google AI Plus plan, which offers roughly twice the free usage limit, is priced at Rs 399 per month. The more advanced Google AI Pro plan costs Rs 1,950 per month and includes higher usage limits, coding tools and additional AI features. At the top is the Google AI Ultra plan, priced at Rs 6,500 per month. Google’s plans also include cloud storage benefits of up to 20TB.

OpenAI also offers three paid plans in India. Its entry-level plan starts at Rs 399 per month, while the more advanced Rs 1,999 plan includes access to coding tools and advanced image generation features. The company’s highest-tier subscription is priced at Rs 10,699 per month and is aimed at users looking for maximum productivity and access to premium AI capabilities.

Meanwhile, Anthropic’s Claude AI is available through two paid plans. The Claude Pro plan starts at $17 (around Rs 1,634) per month and includes access to Claude Code and Claude Cowork. Its top-tier Max plan starts at $100 (around Rs 9,700) per month and offers nearly 20 times higher usage limits.

Free Meta AI will stay, but with limits

Meta says users will still be able to access the Meta AI chatbot for free for tasks like image and video generation. However, people using the chatbot heavily will eventually hit usage limits unless they subscribe to one of the paid plans.

The company has not disclosed the exact limits for either subscription tier, but said the Premium plan would offer “meaningfully more usage” than the lower-priced option.

The subscriptions represent one of the first major attempts by a big tech company to directly monetise consumer AI features.

Meta is spending hundreds of billions on AI

The move also comes at a time when questions are growing around the massive amounts of money being spent on AI infrastructure and whether companies will eventually see returns on those investments. Investors are increasingly looking at recurring subscriptions as one possible way for tech companies to recover at least part of their enormous AI spending.

Mark Zuckerberg has already pledged to spend at least $600 billion on AI infrastructure over the next few years. Meta is also currently building a data centre in Louisiana that is expected to cost at least $200 billion.

So far, Meta has argued that its AI investments are already helping the company through better advertising systems powered by AI models. But the company is now clearly exploring additional ways to recover the rising costs of building advanced AI systems.

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