BJP appoints Ramkumar Chourasiya as first WhatsApp head in Madhya Pradesh

Ramkumar Chourasiya, a resident of Bhopal and a private sector employee, is tasked with using WhatsApp to engage with the public and spread information about the party's policies and initiatives.

In Short

• Chaurasia tasked with boosting communication at grassroots via WhatsApp
• His role aligns with BJP's organisational election preparation
• BJP's booth structure includes 12 officials, mandates female participation

In a first-of-its-kind move, the BJP has appointed Ramkumar Chaurasia as its WhatsApp head in Madhya Pradesh, a move aimed at enhancing communication and outreach at the grassroots level.

Ramkumar Chourasiya, a resident of Bhopal and a private sector employee, is tasked with using WhatsApp to engage with the public and spread information about the party's policies and initiatives.

In an exclusive conversation with India Today sister site, Aaj Tak, Chourasiya, who holds an MSc degree, shared that he hails from Raisen district of the state but has lived in Bhopal for the past 30 years.

He is associated with booth number 223 of the BJP and expressed that his admiration for Prime Minister Narendra Modi played a pivotal role in his decision to join the party. Chourasiya spoke about how PM Modi’s leadership has inspired a sense of national pride amongst the young people of the country and how India is now being recognised globally, which further motivated his decision to become part of the BJP.

Initially, Chourasiya started small programs in his locality, but now, with his new responsibility as the first WhatsApp head of the state, his focus will be to use the platform to communicate BJP’s ideology and government schemes to voters in his booth area. His goal is to ensure that every voter in his booth receives information about the party’s policies through WhatsApp.

This move comes as the BJP gears up for organisational elections. Recently, State BJP President VD Sharma took charge as booth head from Ward-80 in Bhopal, marking the launch of the "Booth Organisation Festival."

The party has devised a structure for each of the 65,015 booths in the state, with 12 key officials assigned to each. These positions include the booth president, booth minister, BLA-2 (party workers), WhatsApp head, Mann Ki Baat head, beneficiary head, and panna head.

Additionally, the structure mandates the inclusion of at least three women in the booth committee to ensure greater female participation in the organisation.