Instagram begins testing of new videos format called Features

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Instagram will soon allow users to post horizontal videos up to 90 minutes long with the launch of the new video tool called as Features.

The short video sharing social media platform has announced that it is currently testing the new video format Features. With this Features, the Insatgram users will be able to upload horizontal videos up to 90 minutes long. The testing reportedly started on Monday.

However, the testing is available only to select creators in the US. Prior to this, the app was testing this with creators in Brazil, the report added.

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Instagram Vice President of Product Tessa Lyons and head Adam Mosseri have also shared details about the new long-form video format. The feature is primarily aimed at podcasters, allowing them to share full-length episodes or longer clips on the platform.

Initially, the longer videos will be showcased as short clips in the Explore tab. Viewers can then tap a new ‘Watch full video’ button in the clip to start watching the full video.

Features will first be available on Instagram’s mobile app, with support for Instagram for TV planned for a later date. The new long-form video format is expected to expand to all users in the US by the end of this year or early next year.

Also Read: Instagram app arrives on Apple TV, brings reels and live shows to the big screen

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