‘Jesus Is Palestinian’ Billboard Sparks Debate During Christmas in Times Square

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New York:  A digital billboard in New York’s Times Square displaying the message “Jesus is Palestinian” has sparked widespread debate during the Christmas season, drawing strong reactions from tourists, religious groups and social media users.

The billboard, paid by the American-Arab Anti-Discrimination Committee (ADC), appeared during the holiday period alongside another screen that read “Merry Christmas.” Written in bold black letters on a green background, the political message stood out sharply amid festive decorations, quickly attracting public attention.

Several visitors criticized the display, calling it divisive and inappropriate for Christmas, a time traditionally associated with peace, unity and celebration. Some tourists questioned why a political statement was highlighted during a religious festival, while others argued that Jesus is a global religious figure who should not be linked to any modern national or political identity.

However, supporters of the message described it as thought-provoking and historically reflective. On social media, reactions were sharply divided, with some users praising the billboard for encouraging discussion, while others expressed shock and confusion.

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Defending the campaign, the ADC said the message was intended to highlight Palestinian history and identity, which it claims is often erased. The organization stated that the billboard aimed to promote reflection and unity during a season dominated by consumerism, and also pointed out that Islam recognizes Jesus as an important prophet.

According to Dailyhunt, ADC National Executive Director Adeb Ayoub said the group regularly rents billboard space in Times Square and intentionally chose the Christmas period due to increased visibility. Following backlash, the ADC removed the original display and replaced it with a new billboard quoting former US President Ronald Reagan: “Jesus would say: ‘Tear down this wall.’”

The incident continues to fuel debate over religion, politics and freedom of expression in public spaces.

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