Exclusive: D2C Grocery Startup Anmasa Bags ₹30 Cr To Expand Into New Markets

by · Inc42

SUMMARY

  • D2C grocery startup Anmasa has raised ₹30 Cr ($3.1 Mn) in a seed round led by Fireside Ventures, with participation from Blume Ventures
  • Anmasa is betting on a hyperlocal “bright store” model to take made-to-order fresh staples beyond NCR, at a time when consumers are increasingly seeking minimally processed and personalised food products
  • Anmasa offers around 200 SKUs across minimally processed staples and pantry products, including flour, spices, edible oils, rice, pulses, ghee and dry fruits