2W Retail Sales Oct 2026 – Honda, Hero, TVS, Bajaj, RE, Suzuki, Yamaha, Ather, Ola

Two-Wheeler Retail Sales Decline 28.35% in October 2026 Amid Festive Calendar Shift

Two-wheeler retail sales in India witnessed a significant year-on-year (YoY) decline in October 2026, with total registrations falling to 23,21,419 units. According to data released by the Federation of Automobile Dealers Associations (FADA), the overall automotive retail market also registered a sharp decline, primarily due to a shift in the festive calendar.

While Navratri fell in October this year, Dhanteras and Diwali celebrations have moved to November, impacting vehicle purchases during the month. Despite this sharp YoY decline, FADA noted that October 2026 was the second-best October on record for two-wheeler retail sales.

Fuel-wise Two Wheeler Sales Breakup

Petrol/ethanol-powered two-wheelers continued to dominate the Indian market, accounting for 90.30% of total retail sales in October 2026. Electric two-wheelers contributed a 9.65% share, while CNG/LPG-powered models accounted for the remaining 0.05%.

Demand trends indicated stronger sales momentum in urban markets as compared to that seen in rural areas. Rural demand was impacted due to deficient rainfall, coupled with a weak Kharif crop which had an adverse effect on consumer sentiment and purchasing activity.

Total two-wheeler retail sales stood at 23,21,419 units in October 2026, down 28.35% from 32,39,949 units registered in October 2025. However, on a month-on-month (MoM) basis, sales improved by 29.67% compared to 17,90,188 units recorded in September 2026.

On a year-to-date (YTD) basis, covering April to October 2026, two-wheeler retail sales reached 1,33,79,362 units. This represented a 7.81% increase over the 1,24,09,794 units registered during the corresponding period last year.

OEM-wise Breakup of 2 Wheeler Sales

Honda once again commanded the sales list with 6,37,630 unit sales with a strong 27.47% market share. Hero MotoCorp sales declined sharply on a YoY basis to 5,98,433 units from 10,06,796 units of Oct 2025 bringing down its market share to 25.78%.

TVS Motor sales also dipped to 4,58,303 units YoY though market share improved to 19.74%. Combined sales of Honda, Hero and TVS, which stood at 16,94,366 units, accounted for more than 72% of two-wheeler retail market during the month of October 2026.

Bajaj Auto sales fell to 2,09,634 units in Oct 2026 from 3,35,229 units sold in the same month last year RE sales too fell sharply to 1,23,982 units while market share improved to 5.34%. Suzuki two wheeler sales were down to 1,20,931 units while Yamaha sales stood at 79,001 units, significantly lower when compared to 94,769 units sold in the month of Oct 2025.

Electric 2 Wheeler Sales Surge

The electric two-wheeler segment continued to witness growing competition, with several manufacturers recording encouraging retail numbers. Ather recorded 31,833 unit retail sales last month and saw its market share improve to 1.37%. Ola Electric sales fell to 12,098 units while Greaves Electric (Ampere) sales rose substantially to 10,839 units, well over 7,743 unit sales in the corresponding period of last year. River EV too has reported retail sales at 6,817 units an improvement over 1,823 units sold in Oct 2025.

Classic Legends (Jawa / Yezdi / BSA) suffered a YoY sales decline to 5,934 units in the past month. Bgauss sales went up to 5,556 units from 3,077 units on a YoY basis while Piaggio (Vespa / Aprilia) also saw its sales improve to 4,021 units in the month of Oct 2026. Other two wheeler OEMs, that also included electric manufacturers have added 16,398 units to total retail sales in the past month, a growth over 12,494 units sold in the corresponding period of the previous year.