How are brands planning media for 2026?

Have your say in our media planning survey and be in with the chance of winning a £400 Amazon voucher.

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The media landscape is changing. With more channels, platforms and ways to reach audiences than ever, advertisers face a growing challenge: where should brands invest their budgets, and which media environments can they trust?

From social media and search to digital out-of-home, connected TV and digital audio, the choices are expanding. So too are the questions around brand safety, attention, measurement and the quality of advertising environments.

This Marketing Week survey explores what really matters to media professionals today.

We want to know:

• Who would advertisers most like to work with?
• Which channels offer the most trusted and brand-safe environments?
• Is online advertising still enough, or do brands need to show up in the real world?
• What factors ultimately influence media planning decisions?

Take part in our survey and help shape the conversation around the future of advertising. As a thank you for your time, you can enter into a prize draw to win a £400 Amazon voucher. Plus five runners up will receive a £20 Amazon voucher. Key insights from the survey (anonymised) will also be made available to respondents.