‘It’s evolution not revolution’: Jet2’s top marketer on growing after viral success
For Jet2, winning on value means investing in service rather than racing to the bottom on price, says chief customer officer David Hills.
· Marketing WeekBy Katie Matthews 12 Nov 2026 6:54 am
When coming into a C-suite marketing position, it’s important to grow from the brand’s strong foundation, rather than making drastic changes simply to prove your own impact.
That’s the perspective of Jet2’s chief customer officer, David Hills, who has been at the travel brand for a year.
We recommend activating Javascript in your browser.