Morrisons cuts price of Quality Street, Roses and Celebrations to £2

Morrisons has dropped the price of confectionery tubs to just £2 for a limited time only in the run up to Christmas. Across all branded favourites, including Celebrations, Quality Street and Cadbury (Heroes and Roses), loyalty card holders can save over 66% (usually £6) when spending £45 or more in-store.

The deal is available from Friday, November 15 to Thursday, November 21 nationwide. Morrisons has warned they will be restricted to one tub per customer per shopping trip.

Cadbury and Rowntree were among the first companies to create chocolate boxes in decorative tins, which became popular for gifting from the early 20th century. The tins often featured ornate designs, portraying British culture, landscapes, or even famous artwork. They were luxurious items, often reused long after the chocolates were finished.

Quality Street, launched by Mackintosh (now part of Nestlé) in 1936, was the first widely popular chocolate assortment in a tin, designed with affordability and shareability in mind. The colorful wrappers and variety made it perfect for families. Other brands followed, with Cadbury’s Roses introduced in 1938, offering individually wrapped chocolates with a range of flavours.

As supermarkets grew in popularity, chocolate companies shifted from traditional tins to plastic tubs in the 1980s and 1990s to cut costs and increase accessibility. These tubs were lighter, easier to transport, and became synonymous with Christmas treats.

Tubs of Quality Street, Roses, and later Celebrations (introduced by Mars in 1997) became must-have items for family gatherings during the holidays. Sustainability concerns have pushed some brands to return to metal tins or more environmentally friendly packaging.

There’s also been a rise in limited-edition flavours and seasonal packaging designs, which keep consumers interested year after year, while nostalgia for the classic brands fuels demand.