EXCLUSIVE: Burberry Taps Pierce Brosnan, Fiona Shaw and Wu Lei for Festive Campaign

by · WWD
Pierce Brosnan and Fiona Shaw star in Wrapped in Burberry: Celebrating 170 Years festive campaignCourtesy of Burberry

HOLIDAY GATHERING: Burberry has conscripted a starry cohort of familiar faces for its 2026 festive campaign, titled “Wrapped in Burberry: Celebrating 170 Years.”

Imagined as a wholesome gathering at Longleat House in Wiltshire, England, the campaign, part of the brand’s yearlong 170th anniversary celebrations, features legendary actors Pierce Brosnan and Fiona Shaw hosting guests at the historic residence.

Wu Lei appears in the “Wrapped in Burberry: Celebrating 170 Years” festive campaign.

Directed by Harmony Korine, the campaign follows a series of seasonal activities, including golf buggy races, country walks, party gamesand gift exchanges with guests including global brand ambassador Wu Lei, Dylan Brosnan, Cara Delevingne, Dwyane Wade, Gabrielle Union-Wade, Kim Min-ha, Nico Parker and Emma Thynn, Marchioness of Bath.

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Concluding the storyline, guests attend a party beneath an oversize disco ball, with the former James Bond star joining the dance floor, while Shaw, known globally for playing Petunia Dursley in the Harry Potter film series, is seen relaxing on a sofa at the end of the evening.

Gabrielle Union-Wade and Dwyane Wade star in the “Wrapped in Burberry: Celebrating 170 Years” festive campaign.Courtesy

“We wanted to celebrate 170 years of Burberry with a proper party. Family, friends, great gifts and everyone dressed up,” said Burberry’s chief creative officer Daniel Lee.

Throughout the campaign, Burberry highlights key pieces from its cashmere-focused festive collection, which include the Kensington trenchcoat, made from lightweight cashmere with a brushed finish, check cashmere scarves available in more than 40 colors, and a new Blackwatch Check design that draws on historic tartan.

Cara Delevingne stars in the “Wrapped in Burberry: Celebrating 170 Years” festive campaign.Courtesy

The campaign also shines a light on the brand’s Festive 2026 childrenswear offering, such as mini-me versions of gabardine trenchcoats and down-filled puffer jackets, and a recent stationery collaboration with Smythson on notebooks, folding chess and backgammon sets, as well as knitted check sweaters and check-woven bandanas for pets.