EXCLUSIVE: Depop Partners With Kasey Musgraves on New Shop

by · WWD
Kacey Musgraves and Depop create an exclusive shop from her personal wardrobe.Courtesy of Depop

Depop on Thursday unveiled its collaboration with singer-songwriter Kacey Musgraves for a new Shop Drop and accompanying digital campaign in celebration of her new album, “Middle of Nowhere.”

The shop features 20 pieces from Musgraves’ personal wardrobe, which will be dropped in a series of capsules across the upcoming weeks.

“Fashion is a way to self-express,” said Musgraves in a statement shared first with WWD. “These are some great pieces that remind me of different chapters in my life and represent different sides of me. I love the idea of passing them along through Depop so someone else can enjoy them and make them part of their own story. I also adore the fact that the sales are supporting a really beautiful cause.”

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Items include apparel from her “Dry Spell” music video, tours, appearances and everyday life. Looks include the custom Love and Lemons set from her October 2025 Mexico City show, Adidas shorts and Ambika hoodie from the “Dry Spell” music video, Alexandre Vauthier dress from her September 2025 performance at the Latin Grammys, Lacemade denim set from her October 2025 All Things Go performance, Frankie’s Bikini set when she was a surprise judge for the Dallas Cowboys Cheerleaders of the 2024-2025 season and more.

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Selling items for less than $100, the proceeds from all the purchases will be donated to the Young Center for Immigrant Children’s Rights. Musgraves has been a vocal advocate on social media against ICE — she recently tapped a trio of mariachi-playing teenage brothers, who were detained by the government agency earlier this year, to open three of her Texas shows.

Depop and Musgraves also created a video series talking about her celebrity style and personal taste alongside the pieces she’s selling and the memories tied to them.

“Kacey has a truly distinctive sense of style, and like so many people on Depop, she uses fashion as a way to tell her story,” said Steve Dool, senior director of creative and brand at Depop. “What makes this collaboration special is the opportunity for Kacey’s fans to make a personal connection with those moments — from tour memories and music videos to major performances — by giving pieces from her wardrobe a second life. That spirit of sharing, discovery and self-expression is exactly what makes the Depop community so powerful.”

The shop launches at depop.com/kaceymusgraves on Monday at 3 p.m.