Burberry Sales Climb 6% in First Half, with Profits Rising to 54 Million Pounds

by · WWD
An image from Burberry's 2026 festive campaign.Courtesy

LONDON – Sales and profits are on the rise at Burberry, which reported a 6 percent uptick in fiscal first-half revenue to 1.1 billion pounds, and profit of 54 million pounds, compared with a loss of 18 million pounds in the corresponding period last year.

Comparable retail sales rose 4 percent in the first half and the second quarter, which was the fifth consecutive quarter of growth for the British brand, which has been undergoing a turnaround with Josh Schulman as chief executive officer.

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All of Burberry‘s major product categories grew in the half, while wholesale revenue was up 17 percent in the period, outstripping guidance. All regions, with the exception of EMEIA, or Europe, the Middle East, India and Africa, reported growth.

The Americas region remained an engine behind growth, with sales up 12 percent in the six months to Sept. 26, followed by a 7 percent uptick in China and 3 percent in Asia-Pacific. EMEIA sales fell 2 percent in the six months.

Schulman said following the launch of Burberry Forward turnaround strategy two years ago, “our brand and our business are stronger. Five consecutive quarters of growth and improved quality of sales demonstrate that our strategy is working.”

He added that in the first half, womenswear, menswear, childrenswear and accessories all grew in an uncertain environment. “Having laid the foundations for growth, I am more confident than ever that we will realize the full potential of this extraordinary British luxury brand,” he said.

In the six months, Burberry’s core outerwear category grew in the double-digits. Leather goods grew strongly in the first half, with an acceleration in the second quarter following campaigns to promote bags, boots, shoes and accessories. The company added that it saw improved store productivity in the period.

Burberry said, “We will continue to drive performance and deliver sustainable long-term value, and in the full fiscal year we expect to make further progress on our financial ambitions, including delivering revenue growth and margin expansion. We remain mindful of the uncertain external environment.”