Andie Brings Flour Shop’s Colorful Cakes to the Pool
by Emily Mercer · WWD- Share this article on Facebook
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Let them eat cake.
Andie swimwear has teamed with Flour Shop founder Amirah Kassem on a playful collection of women’s and children’s swimwear inspired by Kassem’s signature color-blocked, candy-bursting cakes. The collection launches Tuesday.
“I’ve been a fan of Flour Shop’s exploding cakes for years and have ordered them for my own kids, so partnering with Amirah on a swim collection felt especially fun. Flour Shop brings so much color and joy to everything it does, which is exactly the energy we wanted for summer,” Andie founder Melanie Travis told WWD of the rainbow-colored summer assortment.
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The Andie x Flour Shop collaborative capsule features 17 limited-edition styles available to purchase exclusively on the swim brand’s e-commerce. Styles include bikinis, one-piece swimsuits and mommy-and-me styles with coordinating boys’ swim trunks. Women’s swimsuits, priced $58 to $134, are made from 80 percent recycled nylon and elastane; children’s styles range from $45 to $55.
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“Andie shares our love of bringing joy to everyday moments, and together we created a collection that’s colorful, fun and made for making memories. As a mom, I especially loved creating matching styles for families. My children are a constant inspiration, so the mommy-and-me pieces are incredibly special to me,” Kassem said of the collaboration, which blends both companies’ ethos of being joyful and playful.