EXCLUSIVE: Florrie London and Perelló Team Up on Limited Olive-Inspired Heel Collection

by · WWD
Florrie London x Perelló.Courtesy of Florrie London

British luxury footwear brand Florrie London has teamed up with Spanish olive brand Perelló on a limited fashion-meets-food heel collaboration.

Florrie London x Perelló.Courtesy of Florrie London

Inspired by the Gordal Picante olive, the shoe collection presents a color palette influenced by Perelló olives, including a red insole nodding to the brand’s famous logo. The design ultimately uses Florrie’s feminine design codes and Italian craftsmanship to playfully pay homage to a culinary staple.

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Florrie Dowley, founder of her eponymous footwear brand and a former designer at Aquazzura, told FN, “We wanted to create something feminine and sexy but also humorous. The shoe looks like a stuffed olive, it shouldn’t work but it does. It can be funny when you’re looking at it as an object and still cool and sexy when you’re wearing it.”

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Silhouettes include a pointed-toe slingback pump and a heeled strappy sandal, both in a recognizable olive green satin contrasted by the red insole. The Melissa pump is the brand’s newest silhouette featuring a V-neckline, while the Melissa is a bestselling sandal with dainty crisscross straps and a signature buckle. The initial production of the collaboration includes only 40 pairs.

Florrie London x Perelló.Courtesy of Florrie London

Dowley shared, “There is an obvious connection between food and fashion, our shoes are worn for evenings out eating, drinking, dancing. The capsule was inspired by martini-fueled evenings, which in London always means a side of Perelló olives.”

In line with the launch, Florrie London and Perelló will gather London’s fashion, food and creative communities in a takeover of The Noisy Oyster in Shoreditch on Tuesday; the event will feature a
bespoke martini called the Florrie Tini, garnished with Perelló olives.

Florrie London x Perelló.Courtesy of Florrie London