Ralph Lauren Holiday Experience Expands to Seven Cities

by · WWD
The Ralph Lauren installation in London last year.Courtesy of Ralph Lauren

Ralph Lauren is bringing its holiday spirit to more international locations this year.

In 2025, the company brought The Ralph Lauren Holiday Experience, a series of immersive installations, to four cities around the globe and this year, it will add another three, bringing the total to seven.

This year’s campaign is centered around the Adirondack mountains in the Northeast and is intended to celebrate the beauty and authenticity of the natural world. In seven cities — London, Tokyo, Seoul, Sydney, Hong Kong, Singapore and Los Angeles — the company will create Lake House-inspired retreats, ice skating rinks, Christmas trees, family portrait moments, seasonal workshops and immersive retail experiences featuring holiday gifts. Ralph’s Coffee pop-ups and hospitality offerings will also be available on site, where customers can gather while enjoying the installation.

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The campaign will kick off in Sloane Square in London from Nov. 12 to Dec. 20, followed by Marina Bay Sands in Singapore from Nov. 17 to Dec. 26; First Fleet Park in Sydney from Nov. 21 to Nov. 29; Seongsu Daelim in Seoul from Dec. 10 to Dec. 13; West Hollywood from Dec. 3 to Dec. 6; Ocean Terminal Deck, Tsim Sha Tsui in Hong Kong from Dec. 5 to Dec. 20, and Roppongi Midtown in Tokyo from Dec. 4 to Dec. 31.

Ralph Lauren will donate a percentage of proceeds from select activities and also offer consumers the opportunity to make donations to local charities supported through Ralph Lauren’s Pink Pony initiative during the installations.

At the same time, Ralph Lauren stores around the world will be transformed into American woodland retreats. In New York City, the brand will be featured in the windows of the Bloomingdale’s 59th Street flagship and a Ralph Lauren Holiday Shop featuring gifts, customization and special events will be installed in the store.

In London, Ralph Lauren will be featured in Selfridges’ New York window, where the city will be reimagined in miniature and will include The Polo Bar, Ralph’s Coffee, ice skating and New York taxis. There will also be a Ralph’s Coffee experience set up on Duke Street.

In Germany, the company will take over the windows in Breuninger’s stores in Munich and Stuttgart, Germany.

And finally, the second installment of The Polo Bear Chronicles, Ralph Lauren’s animated short film series, will debut this holiday season. The two-minute film follows the Polo Bear on a new adventure in the Adirondacks, celebrating family, tradition and the magic of the season.