Amerex and Jeep Team Up for Adventurous Outdoor Line

by · WWD
Amerex and Jeep are launching an outerwear line.Courtesy of Amerex

GETTING IN GEAR: Amerex and Jeep are coming to the market with some off-road-worthy outerwear. 

The Jeep-branded outerwear collection for men, women and kids will start rolling out to stores and online this month. 

“Today’s consumer wants outerwear that can move with them, from everyday life to spontaneous adventures,” said Ira Ganger, chief executive officer of Amerex. “The Jeep brand has always represented freedom, exploration and the confidence to go wherever the road leads. With this collection, we are bringing that spirit to outerwear in a way that feels authentic, versatile and relevant to how people live today.”

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The line will be available through leading retailers, including Macy’s, Amazon and Belk. 

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From Amerex’s new outerwear line under the Jeep brand.Courtesy of Amerex

Amerex described the collection as a “combination of recognizable Jeep brand design cues, practical performance and everyday versatility.” 

The vertically integrated apparel producer started as an export company in Asia in 1932 and established a global headquarters in New York in 1946. 

It handles design and marketing in New York and supervises the apparel production in more than 100 factories worldwide. 

Amerex has been growing through acquisitions and licenses. 

The company makes licensed goods under brands such as: Kate Spade, Jessica Simpson, Vince Camuto, Nine West, Trina Turk, Sanctuary, Jones New York, London Fog, Lucky Brand, Ellen Tracy and Ocean Pacific-OP. It’s proprietary brands include Bleu Rod Beattie, Becca by Rebecca Virtue, Beyond Control, Red Carter and Weather Tamer.