Morrisons drops price of Quality Street, Celebrations and Roses to £2 ahead of Christmas
by Rachel Williams, Neil Shaw, https://www.facebook.com/rachelwilliamsdailyrecord/, https://www.facebook.com/NeilShawReach/ · Daily RecordGet the latest Daily Record breaking news on WhatsApp
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In the build-up to Christmas, Morrisons is offering a sweet deal for loyalty members on some tubs of chocolates that are a favourite during the holidays.
The supermarket giant has dropped the cost of Celebrations, Quality Street, alongside Cadbury's Heroes and Roses to just £2. Shoppers are able to shop the deal from today (November 15) until Thursday, November 21, in stores nationwide.
To get the tubs at the discounted price, shoppers will need to have a More card when they spend £45 or more in-store. The supermarket giant is currently offering savings of over 66 percent for loyalty members on the tubs that usually retail at £6.
However, Morrisons has cautioned that customers will be limited to one tub per shopping trip. Cadbury and Rowntree were among the pioneers in creating chocolate boxes in decorative tins, which became a popular gifting choice from the early 20th century.
These tins often showcased intricate designs, reflecting British culture, landscapes, or even renowned artwork. They were considered luxury items, frequently repurposed long after the chocolates were consumed.
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Quality Street, introduced by Mackintosh (now part of Nestlé) in 1936, was the first widely popular chocolate assortment in a tin, designed with affordability and shareability in mind. The colourful wrappers and variety made it ideal for families, reports Wales Online.
Other brands followed suit, with Cadbury's Roses launched in 1938, offering individually wrapped chocolates with a range of flavours. As supermarkets gained popularity, chocolate companies transitioned from traditional tins to plastic tubs in the 1980s and 1990s to reduce costs and increase accessibility.
These tubs were lighter, easier to transport, and became synonymous with Christmas treats.
Quality Street, Roses, and later Celebrations (introduced by Mars in 1997) have become staples for family gatherings during the festive season. With growing concerns over sustainability, some brands are reverting to metal tins or eco-friendly packaging.
The introduction of limited-edition flavours and seasonal packaging designs keeps consumers engaged annually, while nostalgia for the classic brands continues to drive demand.
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