US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
· CNA · JoinRead a summary of this article on FAST.
Get bite-sized news via a new
cards interface. Give it a try.
Click here to return to FAST Tap here to return to FAST
FAST
June 24 : Online spending among shoppers on the first day of Amazon's Prime Day rose 5.3 per cent from a year earlier to $8.3 billion across U.S. retailers, Adobe Analytics said on Wednesday.
The four-day shopping event, which started on Tuesday and is being held earlier than usual this year, will be a litmus test of U.S. shoppers' spending power as the focus shifts to essential goods.
Here are some key details:
• Online spending on Tuesday is tracking ahead of its projections and marks the biggest e-commerce day so far in 2026, Adobe said.
CNA Games
Guess Word
Crack the word, one row at a time
Buzzword
Create words using the given letters
Mini Sudoku
Tiny puzzle, mighty brain teaser
Mini Crossword
Small grid, big challenge
Word Search
Spot as many words as you can
Show More
Show Less
• The data firm reaffirmed its forecast of U.S. retailers driving $26.3 billion in online spend through the event.
• Adobe said sales were driven by categories such as electronics and appliances, tools and home improvement, but purchases of everyday essentials also ticked up.
• Discounts are expected to remain in the 10 per cent to 24 per cent band seen on the first day, Adobe said.
• Adobe's forecast is based on an analysis of 1 trillion visits to U.S. retail e-commerce sites, covering 100 million stock keeping units and 18 product categories.
Newsletter
Week in Review
Subscribe to our Chief Editor’s Week in Review
Our chief editor shares analysis and picks of the week's biggest news every Saturday.
Sign up for our newsletters
Get our pick of top stories and thought-provoking articles in your inbox
Get the CNA app
Stay updated with notifications for breaking news and our best stories
Get WhatsApp alerts
Join our channel for the top reads for the day on your preferred chat app