Etihad Airways, Cambodia Tourism Board launch joint campaign targeting European markets

Etihad Airways and the Cambodia Tourism Board have signed a joint marketing agreement to promote Cambodia as a leisure destination, with a focus on attracting travellers from the UK, Germany and Italy.

The agreement, signed during World Travel Market London 2026, will support joint marketing, destination promotion and travel trade engagement.

Both organisations will contribute US$60,000 each towards a US$120,000 marketing campaign aimed at encouraging European travellers to visit Cambodia, explore destinations beyond Angkor Wat and extend their stays.

The campaign will highlight Cambodia’s cultural heritage, food, beaches, islands and other tourism experiences, supported by Etihad’s international network.

The partnership builds on Etihad’s direct Abu Dhabi-Phnom Penh service, launched on October 3, 2025, which connects Cambodia with destinations across the airline’s global network.

Operated by Airbus A321LR aircraft, the route offers two First Suites, 14 Business Class seats and 144 Economy Class seats.

In April 2026, Etihad also established a codeshare partnership with Air Cambodia, allowing passengers to book onward travel to Siem Reap via Phnom Penh on a single ticket, with baggage checked through to their final destination.

The agreements form part of efforts to improve Cambodia’s international connectivity and encourage travel beyond its main tourism centres.

Kim Minea, CEO of Cambodia Tourism Board, said: “Etihad’s flights to Phnom Penh make Cambodia easier to reach, but our ambition is to give more travellers a reason to choose Cambodia and stay longer.”