Morrisons slashes price of Quality Street, Roses and Celebrations weeks before Christmas

Morrisons has dropped the price of confectionery tubs to just £2 for a limited time only in the run up to Christmas. Across all branded favourites, including Celebrations, Quality Street and Cadbury (Heroes and Roses), loyalty card holders of the supermarket can save over 66 per cent when spending £45 or more in-store.

The deal is available from Friday, November 15 and will run until Thursday, November 21 nationwide. Morrisons has warned they will be restricted to one tub per customer, per shopping trip.

The tubs of the sweet treats, usually priced at £6, have become must-have items for family gatherings during the holidays. Sustainability concerns have pushed some brands to return to metal tins or more environmentally friendly packaging.

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Cadbury and Rowntree were among the first companies to create chocolate boxes in decorative tins, which became popular for gifting from the early 20th century, reports WalesOnline.

Quality Street, launched by Mackintosh (now part of Nestlé) in 1936, was the first widely popular chocolate assortment in a tin. The colourful wrappers and variety made it perfect for families. Other brands followed, with Cadbury’s Roses introduced in 1938, offering individually wrapped chocolates with a range of flavours.

As supermarkets grew in popularity, chocolate companies shifted from traditional tins to plastic tubs in the 1980s and 1990s to cut costs and increase accessibility. These tubs were lighter, easier to transport, and became synonymous with Christmas treats.

There’s also been a rise in limited-edition flavours and seasonal packaging designs, which keep consumers interested year after year, while nostalgia for the classic brands fuels demand.