NIKE (NYSE:NKE) Sets New 52-Week Low on Analyst Downgrade

01 Apr 2026, 16:14 by Michael Walen · The Markets Daily

NIKE, Inc. (NYSE:NKE – Get Free Report) reached a new 52-week low during mid-day trading on Wednesday after Telsey Advisory Group lowered their price target on the stock from $65.00 to $55.00. Telsey Advisory Group currently has a market perform rating on the stock. NIKE traded as low as $46.62 and last traded at $45.8590, with a volume of 5504243 shares changing hands. The stock had previously closed at $52.82.

NKE has been the topic of a number of other reports. Jefferies Financial Group reaffirmed a “buy” rating on shares of NIKE in a research report on Thursday, March 12th. Bank of America reissued a “neutral” rating and issued a $55.00 price target (down from $73.00) on shares of NIKE in a research note on Wednesday. Stifel Nicolaus set a $65.00 price objective on shares of NIKE and gave the company a “hold” rating in a research note on Friday, December 19th. DZ Bank reiterated a “buy” rating on shares of NIKE in a report on Friday, December 19th. Finally, Raymond James Financial reissued a “market perform” rating on shares of NIKE in a research report on Monday, December 15th. Nineteen equities research analysts have rated the stock with a Buy rating, thirteen have issued a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $69.73.

Read Our Latest Stock Report on NIKE

Key Headlines Impacting NIKE

Here are the key news stories impacting NIKE this week:

Positive Sentiment: Q3 beat on top and bottom lines — EPS of $0.35 and revenue roughly in line with expectations, showing some traction from product resets and discount control. NIKE Inc. Reports Fiscal 2026 Third Quarter Results
Positive Sentiment: Management notes turnaround progress (product innovation, running category strength) and several analysts/shops still maintain buy/overweight views — evidence there remains conviction among some investors and boutiques. Nike third-quarter sales beat estimates
Neutral Sentiment: Company intentionally cleared excess inventory, which helps future gross-margin recovery but compressed current margins and cash flow in the quarter (a tradeoff investors need to price). Nike Takes ‘Intentional’ Hit To Clear ‘Unhealthy Inventory’
Negative Sentiment: Weak near‑term guidance: Nike expects revenue to decline in the next quarter (company cited a projected ~20% drop in China sales), extending uncertainty around the pace of the turnaround — the main driver of the stock’s decline. Nike stock tumbles as weakness in China…
Negative Sentiment: Analysts trimmed targets and reaffirmed cautious/neutral ratings after the call; a number of firms cut forecasts which amplifies selling pressure and lowers near-term upside expectations. These Analysts Cut Their Forecasts On Nike After Q3 Results
Negative Sentiment: Wider macro & geopolitical risks (tariff/headwind effects, higher oil/pricing pressures, and the Middle East conflict) were flagged as potential additional drags on recovery and supply/cost dynamics. Nike’s turnaround put to test as Middle East conflict poses new risks

Hedge Funds Weigh In On NIKE

Several institutional investors have recently bought and sold shares of NKE. Mizuho Markets Cayman LP bought a new stake in NIKE during the 3rd quarter valued at approximately $34,200,000. Exchange Traded Concepts LLC increased its position in NIKE by 697.5% in the 3rd quarter. Exchange Traded Concepts LLC now owns 228,889 shares of the footwear maker’s stock worth $15,960,000 after buying an additional 200,187 shares during the period. Strive Asset Management LLC acquired a new position in shares of NIKE during the third quarter worth approximately $1,743,000. Soros Fund Management LLC boosted its position in shares of NIKE by 33.0% in the second quarter. Soros Fund Management LLC now owns 302,320 shares of the footwear maker’s stock valued at $21,477,000 after acquiring an additional 75,000 shares during the period. Finally, Brighton Jones LLC grew its stake in shares of NIKE by 54.6% in the third quarter. Brighton Jones LLC now owns 104,791 shares of the footwear maker’s stock worth $7,307,000 after acquiring an additional 37,019 shares during the last quarter. 64.25% of the stock is currently owned by institutional investors.

NIKE Stock Performance

The firm’s 50 day moving average price is $59.68 and its 200-day moving average price is $63.66. The firm has a market cap of $67.67 billion, a price-to-earnings ratio of 27.05, a P/E/G ratio of 2.69 and a beta of 1.27. The company has a debt-to-equity ratio of 0.50, a current ratio of 2.06 and a quick ratio of 1.40.

NIKE (NYSE:NKE – Get Free Report) last released its earnings results on Tuesday, March 31st. The footwear maker reported $0.35 EPS for the quarter, beating the consensus estimate of $0.29 by $0.06. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The firm had revenue of $11.28 billion during the quarter, compared to analysts’ expectations of $11.23 billion. During the same period in the prior year, the company earned $0.54 EPS. The business’s quarterly revenue was up .1% compared to the same quarter last year. On average, analysts anticipate that NIKE, Inc. will post 2.05 earnings per share for the current year.

NIKE Dividend Announcement

The business also recently disclosed a quarterly dividend, which will be paid on Wednesday, April 1st. Stockholders of record on Monday, March 2nd will be given a dividend of $0.41 per share. The ex-dividend date of this dividend is Monday, March 2nd. This represents a $1.64 dividend on an annualized basis and a dividend yield of 3.6%. NIKE’s dividend payout ratio is currently 96.47%.

About NIKE

(Get Free Report)

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).