Personal CFO Solutions LLC Buys 10,415 Shares of ServiceNow, Inc. $NOW

09 Apr 2026, 14:10 by Michael Walen · The Markets Daily

Personal CFO Solutions LLC raised its stake in ServiceNow, Inc. (NYSE:NOW – Free Report) by 448.9% in the fourth quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The fund owned 12,735 shares of the information technology services provider’s stock after acquiring an additional 10,415 shares during the quarter. Personal CFO Solutions LLC’s holdings in ServiceNow were worth $1,951,000 as of its most recent SEC filing.

A number of other institutional investors and hedge funds have also recently made changes to their positions in the stock. Nordea Investment Management AB raised its holdings in ServiceNow by 388.7% in the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after buying an additional 3,743,087 shares during the last quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST raised its holdings in ServiceNow by 400.0% in the 4th quarter. WELLCOME TRUST LTD THE as trustee of the WELLCOME TRUST now owns 2,250,000 shares of the information technology services provider’s stock valued at $344,678,000 after buying an additional 1,800,000 shares during the last quarter. SG Americas Securities LLC raised its holdings in ServiceNow by 11,128.7% in the 4th quarter. SG Americas Securities LLC now owns 1,805,467 shares of the information technology services provider’s stock valued at $276,579,000 after buying an additional 1,789,388 shares during the last quarter. Aberdeen Group plc raised its holdings in ServiceNow by 405.0% in the 4th quarter. Aberdeen Group plc now owns 1,448,931 shares of the information technology services provider’s stock valued at $221,962,000 after buying an additional 1,162,005 shares during the last quarter. Finally, Sarasin & Partners LLP raised its holdings in ServiceNow by 386.2% in the 4th quarter. Sarasin & Partners LLP now owns 1,233,408 shares of the information technology services provider’s stock valued at $188,946,000 after buying an additional 979,740 shares during the last quarter. Institutional investors own 87.18% of the company’s stock.

Analyst Ratings Changes

NOW has been the subject of a number of research reports. Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a report on Thursday, January 29th. BNP Paribas Exane upgraded shares of ServiceNow from a “neutral” rating to an “outperform” rating and set a $140.00 price objective for the company in a report on Monday, March 16th. Wall Street Zen lowered shares of ServiceNow from a “buy” rating to a “hold” rating in a report on Saturday, February 28th. Royal Bank Of Canada dropped their price objective on shares of ServiceNow from $185.00 to $150.00 and set an “outperform” rating for the company in a report on Monday, February 9th. Finally, Truist Financial set a $175.00 price objective on shares of ServiceNow in a report on Thursday, February 5th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, five have given a Hold rating and one has given a Sell rating to the company. According to MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $187.46.

Get Our Latest Stock Analysis on ServiceNow

Insiders Place Their Bets

In other news, insider Paul Fipps sold 9,641 shares of the firm’s stock in a transaction that occurred on Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the sale, the insider owned 11,757 shares of the company’s stock, valued at $1,245,419.01. This trade represents a 45.06% decrease in their position. The sale was disclosed in a filing with the SEC, which is available through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the firm’s stock in a transaction that occurred on Thursday, February 12th. The stock was sold at an average price of $101.17, for a total transaction of $151,755.00. Following the sale, the director directly owned 46,430 shares of the company’s stock, valued at approximately $4,697,323.10. This trade represents a 3.13% decrease in their position. The SEC filing for this sale provides additional information. In the last 90 days, insiders sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by insiders.

ServiceNow Stock Down 3.1%

ServiceNow stock opened at $97.41 on Thursday. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. ServiceNow, Inc. has a 52-week low of $96.96 and a 52-week high of $211.48. The firm has a 50 day moving average price of $108.49 and a two-hundred day moving average price of $145.21. The firm has a market cap of $101.89 billion, a price-to-earnings ratio of 58.40, a PEG ratio of 1.71 and a beta of 1.01.

ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.89 by $0.03. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. The firm had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. During the same quarter last year, the business earned $0.73 EPS. The company’s revenue was up 20.7% compared to the same quarter last year. Equities analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current year.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: DXC Technology announced a new multi‑year agreement to deploy ServiceNow’s Core Business Suite and agentic AI tools across DXC’s operations and clients — a revenue and reference‑customer win that supports ServiceNow’s AI rollout momentum. DXC-ServiceNow agreement
Positive Sentiment: Launch of Naitiv — an AI‑native consultancy built by former ServiceNow executives — highlights partner ecosystem expansion and practical, vertical AI use cases (Property & Casualty insurance), which could accelerate deployments. Naitiv launch
Positive Sentiment: Industry voice Dan Ives argued the Microsoft/Salesforce/ServiceNow sell‑off is overdone, saying CIO checks show AI moving from experimentation to deployment — a bullish signal for demand. Dan Ives commentary
Neutral Sentiment: Goldman Sachs maintained a Buy rating but trimmed its price target from $216 to $188, signaling confidence in fundamentals but acknowledging valuation/near‑term risk. Goldman Sachs note
Neutral Sentiment: Some sell‑side modeling tweaks: Erste Group slightly cut FY2027 EPS forecasts (minor change), reflecting cautious near‑term estimates but not a major earnings revision. Erste Group estimate
Negative Sentiment: BTIG cut its price target to $185 from $200 and published a cautious note scrutinizing ServiceNow’s FY26 revenue‑growth guidance — increased analyst skepticism pressured sentiment. BTIG price target cut
Negative Sentiment: Coverage notes and downgrades in early trading triggered selling — a roundup piece reported the stock falling after an analyst downgrade, feeding momentum to the pullback. Analyst downgrade coverage
Negative Sentiment: Technical/market factors: ServiceNow shares hit a 52‑week low amid a broader software correction and headline‑driven volatility, which can amplify downside as quant/ETF flows react. 52‑week low report

About ServiceNow

(Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.