ProVise Management Group LLC Trims Position in Alphabet Inc. $GOOG

16 Aug 2026, 10:25 by Michael Walen · The Markets Daily

ProVise Management Group LLC reduced its holdings in Alphabet Inc. (NASDAQ:GOOG – Free Report) by 2.1% in the 2nd quarter, according to the company in its most recent filing with the SEC. The firm owned 169,632 shares of the information services provider’s stock after selling 3,667 shares during the quarter. Alphabet makes up about 4.0% of ProVise Management Group LLC’s portfolio, making the stock its 3rd largest holding. ProVise Management Group LLC’s holdings in Alphabet were worth $59,936,000 at the end of the most recent quarter.

Several other large investors have also recently modified their holdings of the business. Imprint Wealth LLC bought a new stake in shares of Alphabet in the 3rd quarter valued at about $31,000. Nvest Wealth Strategies Inc. bought a new position in shares of Alphabet during the fourth quarter worth about $38,000. Lifetime Wealth Management P.C. bought a new stake in Alphabet in the fourth quarter valued at approximately $38,000. Bard Associates Inc. bought a new stake in Alphabet in the fourth quarter valued at approximately $41,000. Finally, Towne Trust Company N.A increased its position in Alphabet by 34.0% during the 4th quarter. Towne Trust Company N.A now owns 134 shares of the information services provider’s stock valued at $42,000 after purchasing an additional 34 shares during the period. Institutional investors own 27.26% of the company’s stock.

Alphabet News Summary

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Berkshire Hathaway significantly increased its Alphabet position. Berkshire owned approximately 106 million shares worth $37.9 billion at the end of June after raising its stake by 83% during the second quarter. Alphabet is now Berkshire’s third-largest U.S.-listed equity holding, a notable vote of confidence under CEO Greg Abel. Berkshire Hathaway boosts Alphabet to a top three holding
Positive Sentiment: Digital advertising estimates improved. July advertiser spending exceeded consensus expectations, supporting the outlook for Alphabet’s core advertising business. Alphabet also launched Gemini 3.7 Flash for coding and automated business workflows, potentially expanding monetization opportunities in enterprise AI. Internet stock advertising estimate revisions
Positive Sentiment: Alphabet’s SpaceX investment has become a major unrealized asset. The company disclosed that its roughly $900 million investment in SpaceX is now worth about $94 billion, highlighting the value of Alphabet’s venture portfolio, although the gain does not directly represent operating revenue or cash flow. Alphabet’s SpaceX bet grows 100-fold
Positive Sentiment: Other institutions also added exposure. UniSuper increased its GOOG and GOOGL holdings, while several major funds reported purchases, reinforcing the perception that Alphabet remains attractively valued after its recent pullback.
Neutral Sentiment: Google expanded Gemini access in schools and introduced tools allowing users to remove visible watermarks from AI-generated content while retaining invisible SynthID protections. These moves could improve adoption but have uncertain near-term financial effects. Google turns on Gemini AI for students
Negative Sentiment: Gemini lost chatbot-visit share to ChatGPT in July. Although Gemini surpassed one billion monthly active users, its share of chatbot visits fell to 28.8%, raising concerns about competitive momentum in consumer AI.
Negative Sentiment: AI investment is pressuring cash flow. Analysts continue to flag Alphabet’s very high data-center and chip spending, with some estimates showing weaker free-cash-flow generation than Microsoft and Meta in 2027.
Negative Sentiment: Several funds reduced Alphabet positions. Barclays, Franklin Resources, Magellan and other managers reported trimming GOOG or GOOGL holdings, partially offsetting Berkshire’s large purchase. Alphabet also faces reputational risk from a reported Google-ad phishing scam and a law-firm investigation of investor claims.

Wall Street Analyst Weigh In

Several research analysts have issued reports on the stock. Zacks Research lowered shares of Alphabet from a “strong-buy” rating to a “hold” rating in a report on Wednesday, August 5th. BMO Capital Markets upped their price objective on shares of Alphabet from $455.00 to $465.00 and gave the company an “outperform” rating in a research note on Thursday, July 23rd. Rosenblatt Securities set a $393.00 price objective on shares of Alphabet in a research report on Thursday, July 23rd. Cantor Fitzgerald reissued an “overweight” rating and set a $420.00 target price (down from $435.00) on shares of Alphabet in a research note on Thursday, July 23rd. Finally, Wedbush assumed coverage on shares of Alphabet in a report on Thursday, July 16th. They issued an “outperform” rating and a $445.00 target price on the stock. Six equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating and four have given a Hold rating to the company. According to MarketBeat.com, the company currently has an average rating of “Buy” and a consensus target price of $415.55.

View Our Latest Stock Analysis on Alphabet

Alphabet Trading Down 0.1%

Shares of GOOG stock opened at $343.54 on Friday. Alphabet Inc. has a fifty-two week low of $197.46 and a fifty-two week high of $404.47. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72. The stock has a 50 day simple moving average of $352.09 and a two-hundred day simple moving average of $339.57. The company has a market cap of $4.20 trillion, a P/E ratio of 17.25, a PEG ratio of 0.96 and a beta of 1.23.

Alphabet (NASDAQ:GOOG – Get Free Report) last posted its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.87 by $6.24. The firm had revenue of $119.80 billion for the quarter, compared to analysts’ expectations of $116.53 billion. Alphabet had a return on equity of 51.32% and a net margin of 54.77%.The company’s revenue for the quarter was up 24.2% compared to the same quarter last year. During the same period in the prior year, the business earned $2.31 EPS. Research analysts forecast that Alphabet Inc. will post 20.51 earnings per share for the current year.

Alphabet Announces Dividend

The business also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Investors of record on Monday, September 7th will be given a dividend of $0.22 per share. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date is Friday, September 4th. Alphabet’s payout ratio is presently 4.42%.

Insider Activity at Alphabet

In other Alphabet news, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the firm’s stock in a transaction on Monday, July 27th. The shares were sold at an average price of $19.46, for a total value of $3,832,277.26. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director John L. Hennessy sold 1,050 shares of Alphabet stock in a transaction on Monday, June 15th. The shares were sold at an average price of $368.63, for a total transaction of $387,061.50. Following the completion of the sale, the director directly owned 1,481 shares of the company’s stock, valued at approximately $545,941.03. This trade represents a 41.49% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 451,945 shares of company stock valued at $12,382,714 in the last ninety days. Insiders own 12.99% of the company’s stock.

Alphabet Company Profile

(Free Report)

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.