SoFi Technologies (NASDAQ:SOFI) Shares Climb 1.5% – Time to Buy?

21 Oct 2026, 21:21 by Sarita Garza · The Markets Daily

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI – Get Free Report) shot up 1.5% during trading on Wednesday. The company traded as high as $15.11 and last traded at $14.90. Approximately 33,354,838 shares changed hands during trading, a decline of 48% from the average daily volume of 63,715,406 shares. The stock had previously closed at $14.68.

Key Stories Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

Positive Sentiment: Prudential partnership expands SoFi’s product offering. SoFi and Prudential Financial will make Prudential term life insurance available directly through the SoFi app to more than 15 million members. The agreement could increase customer engagement, create additional cross-selling opportunities and strengthen SoFi’s position as a full-service digital financial platform. It does not appear to include immediate financial guidance, so the near-term earnings impact is uncertain. SoFi and Prudential Financial Team up to Help Expand Access to Life Insurance for More Americans
Positive Sentiment: Analyst upgrade supports the bullish case. Benchmark upgraded SoFi to “Strong Buy,” providing a favorable signal while the stock trades near its 52-week low. Benchmark upgrades SoFi Technologies stock to Strong Buy
Positive Sentiment: Investors are positioning for potential earnings growth. Coverage ahead of next week’s report points to expectations for revenue of approximately $1.26 billion and year-over-year earnings growth. SoFi’s latest reported quarter also featured strong revenue growth and an earnings beat, raising hopes for another positive surprise. SoFi faces a $1.26 billion revenue test on Oct. 27
Neutral Sentiment: Long-term growth expectations remain constructive but speculative. One analysis forecasts at least 50% stock appreciation by the end of 2030, citing continued double-digit growth despite operational and valuation concerns. This is an opinion-based projection rather than a company forecast. Prediction: SoFi Stock Gains at Least 50% by the End of 2030
Negative Sentiment: Technical weakness remains a concern. SoFi recently reached a roughly 16-month low and remains about 55% below its 2025 peak. Analysts are watching whether support holds or whether the stock declines further before earnings. SoFi stock lands at a crucial support as earnings loom
Negative Sentiment: The upcoming report creates event risk. Any miss against revenue or earnings expectations, weaker guidance, or evidence that growth is slowing could reinforce the recent selling pressure, particularly given SoFi’s elevated volatility and position below key moving averages.

Analyst Ratings Changes

A number of equities research analysts have recently issued reports on the stock. Wells Fargo & Company reduced their price target on shares of SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating on the stock in a research note on Thursday, July 30th. Keefe, Bruyette & Woods reissued an “underperform” rating on shares of SoFi Technologies in a report on Monday, October 12th. Stonex Financia raised shares of SoFi Technologies to a “strong-buy” rating in a research report on Monday, October 12th. TD Cowen reduced their price objective on SoFi Technologies from $18.00 to $17.50 and set a “hold” rating for the company in a research note on Tuesday, October 6th. Finally, Piper Sandler assumed coverage on SoFi Technologies in a report on Monday, August 17th. They set an “overweight” rating and a $22.00 price target on the stock. Two research analysts have rated the stock with a Strong Buy rating, nine have given a Buy rating, eleven have given a Hold rating and three have assigned a Sell rating to the company. According to MarketBeat, the stock currently has an average rating of “Hold” and an average price target of $22.20.

Check Out Our Latest Report on SOFI

SoFi Technologies Stock Performance

The stock’s 50 day moving average price is $16.95 and its two-hundred day moving average price is $17.10. The company has a current ratio of 0.74, a quick ratio of 0.10 and a debt-to-equity ratio of 0.30. The firm has a market capitalization of $19.24 billion, a price-to-earnings ratio of 31.04, a PEG ratio of 0.83 and a beta of 2.33.

SoFi Technologies (NASDAQ:SOFI – Get Free Report) last issued its earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. The company had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The firm’s quarterly revenue was up 42.5% compared to the same quarter last year. During the same period last year, the company posted $0.08 earnings per share. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, analysts forecast that SoFi Technologies, Inc. will post 0.60 EPS for the current year.

Insider Transactions at SoFi Technologies

In other news, CTO Jeremy Rishel sold 18,624 shares of the business’s stock in a transaction on Monday, September 21st. The stock was sold at an average price of $17.50, for a total value of $325,920.00. Following the completion of the transaction, the chief technology officer directly owned 912,650 shares of the company’s stock, valued at $15,971,375. The trade was a 2.00% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Kelli Keough sold 11,286 shares of SoFi Technologies stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $18.00, for a total value of $203,148.00. Following the sale, the executive vice president owned 356,442 shares of the company’s stock, valued at approximately $6,415,956. This represents a 3.07% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders have sold 40,113 shares of company stock valued at $702,417. 2.50% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On SoFi Technologies

Institutional investors have recently modified their holdings of the company. USAdvisors Wealth Management LLC raised its holdings in SoFi Technologies by 14.4% in the 3rd quarter. USAdvisors Wealth Management LLC now owns 23,040 shares of the company’s stock valued at $362,000 after acquiring an additional 2,900 shares during the last quarter. Parkside Investments LLC increased its stake in SoFi Technologies by 1.1% in the third quarter. Parkside Investments LLC now owns 271,245 shares of the company’s stock valued at $4,264,000 after purchasing an additional 2,875 shares during the last quarter. Diversify Advisory Services LLC boosted its stake in SoFi Technologies by 3.2% in the 3rd quarter. Diversify Advisory Services LLC now owns 1,184,642 shares of the company’s stock worth $17,876,000 after buying an additional 36,440 shares during the last quarter. Blue Jean Financial LLC acquired a new position in shares of SoFi Technologies during the 3rd quarter valued at about $2,920,000. Finally, Prime Capital Investment Advisors LLC boosted its position in shares of SoFi Technologies by 75.6% in the third quarter. Prime Capital Investment Advisors LLC now owns 30,388 shares of the company’s stock worth $478,000 after acquiring an additional 13,085 shares during the last quarter. Institutional investors and hedge funds own 38.43% of the company’s stock.

About SoFi Technologies

(Get Free Report)

SoFi Technologies, Inc is a digital financial services company that provides lending, banking, investing and other personal finance products through its online platform and mobile app. The company serves consumers primarily in the United States and aims to provide a centralized alternative to traditional financial institutions.

SoFi’s offerings include personal loans, student loan refinancing, home loans, checking and savings accounts, credit cards, investment products and financial education resources.