BOX (NYSE:BOX) vs. Zeta Global (NYSE:ZETA) Head to Head Contrast
by Kim Johansen · The Markets DailyBOX (NYSE:BOX – Get Free Report) and Zeta Global (NYSE:ZETA – Get Free Report) are both mid-cap technology companies, but which is the superior stock? We will contrast the two companies based on the strength of their institutional ownership, dividends, analyst recommendations, profitability, risk, valuation and earnings.
Risk & Volatility
BOX has a beta of 0.72, indicating that its stock price is 28% less volatile than the S&P 500. Comparatively, Zeta Global has a beta of 1.39, indicating that its stock price is 39% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current ratings and target prices for BOX and Zeta Global, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BOX | 1 | 4 | 3 | 0 | 2.25 |
| Zeta Global | 1 | 3 | 9 | 0 | 2.62 |
BOX presently has a consensus price target of $37.80, indicating a potential upside of 9.70%. Zeta Global has a consensus price target of $30.83, indicating a potential downside of 5.86%. Given BOX’s higher possible upside, equities research analysts plainly believe BOX is more favorable than Zeta Global.
Valuation and Earnings
This table compares BOX and Zeta Global”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BOX | $1.18 billion | 4.02 | $115.38 million | $0.69 | 49.94 |
| Zeta Global | $1.30 billion | 6.30 | -$31.51 million | ($0.02) | -1,637.55 |
BOX has higher earnings, but lower revenue than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than BOX, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares BOX and Zeta Global’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BOX | 10.59% | -20.97% | 4.47% |
| Zeta Global | -0.15% | 5.32% | 3.15% |
Institutional and Insider Ownership
86.7% of BOX shares are owned by institutional investors. Comparatively, 87.7% of Zeta Global shares are owned by institutional investors. 4.0% of BOX shares are owned by company insiders. Comparatively, 10.7% of Zeta Global shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Summary
Zeta Global beats BOX on 8 of the 14 factors compared between the two stocks.
About BOX
Box, Inc. engages in the provision of an enterprise content platform that enables organizations to securely manage enterprise content while allowing easy, secure access and sharing of this content from anywhere, on any device. Its products include cloud content management, IT and admin controls, Box Governance, Box Zones, Box Relay, Box Shuttle, and Box KeySafe. The company was founded by Aaron Levie, Dylan Smith, Jeff Queisser, and Sam Ghods in March 2005 and is headquartered in Redwood City, CA.
About Zeta Global
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.