Citi Trends (NASDAQ:CTRN) versus Stitch Fix (NASDAQ:SFIX) Financial Survey
by Kim Johansen · The Markets DailyStitch Fix (NASDAQ:SFIX – Get Free Report) and Citi Trends (NASDAQ:CTRN – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, valuation, profitability, institutional ownership, analyst recommendations, risk and dividends.
Earnings & Valuation
This table compares Stitch Fix and Citi Trends”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Stitch Fix | $1.35 billion | 0.27 | -$12.61 million | ($0.10) | -27.40 |
| Citi Trends | $819.96 million | 0.53 | $5.21 million | $0.82 | 64.01 |
Citi Trends has lower revenue, but higher earnings than Stitch Fix. Stitch Fix is trading at a lower price-to-earnings ratio than Citi Trends, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Stitch Fix and Citi Trends, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Stitch Fix | 1 | 6 | 1 | 0 | 2.00 |
| Citi Trends | 0 | 1 | 2 | 0 | 2.67 |
Stitch Fix presently has a consensus target price of $3.40, indicating a potential upside of 24.09%. Citi Trends has a consensus target price of $81.00, indicating a potential upside of 54.32%. Given Citi Trends’ stronger consensus rating and higher probable upside, analysts plainly believe Citi Trends is more favorable than Stitch Fix.
Volatility and Risk
Stitch Fix has a beta of 2.45, meaning that its share price is 145% more volatile than the S&P 500. Comparatively, Citi Trends has a beta of 1.85, meaning that its share price is 85% more volatile than the S&P 500.
Insider & Institutional Ownership
71.0% of Stitch Fix shares are held by institutional investors. 16.1% of Stitch Fix shares are held by insiders. Comparatively, 9.6% of Citi Trends shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Profitability
This table compares Stitch Fix and Citi Trends’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Stitch Fix | -0.94% | -5.75% | -2.30% |
| Citi Trends | 0.84% | 8.11% | 2.00% |
Summary
Citi Trends beats Stitch Fix on 10 of the 14 factors compared between the two stocks.
About Stitch Fix
Stitch Fix, Inc. sells a range of apparel, shoes, and accessories for men, women, and kids through its website and mobile application in the United States and the United Kingdom. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
About Citi Trends
Citi Trends, Inc. operates as a value retailer of fashion apparel, accessories, and home goods. The company offers apparel, such as fashion sportswear and footwear for men and ladies, as well as apparel for kids, including newborns, infants, toddlers, boys, and girls; sleepwear, lingerie, and scrubs for ladies; and kids uniforms and accessories. It also provides accessories and beauty products that include handbags, luggage, hats, belts, sunglasses, jewelry, and watches, as well as offers outerwear for men and women. In addition, the company offers home and lifestyle products comprising home products for the bedroom, bathroom, kitchen, and decorative accessories; and food, tech, team sports, health and products, as well as seasonal items, books, and toys. Citi Trends, Inc. provides its products primarily to African American and multicultural families in the United States. The company was formerly known as Allied Fashion, Inc. and changed its name to Citi Trends, Inc. in 2001. Citi Trends, Inc. was founded in 1946 and is headquartered in Savannah, Georgia.