RFG Bristol Wealth Advisors LLC Has $1.86 Million Stock Holdings in ServiceNow, Inc. $NOW

11 Apr 2026, 13:04 by Tristan Rich · The Markets Daily

RFG Bristol Wealth Advisors LLC boosted its stake in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 348.0% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The fund owned 12,131 shares of the information technology services provider’s stock after purchasing an additional 9,423 shares during the period. RFG Bristol Wealth Advisors LLC’s holdings in ServiceNow were worth $1,858,000 as of its most recent filing with the SEC.

Other large investors have also recently bought and sold shares of the company. IAG Wealth Partners LLC boosted its position in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 18 shares during the last quarter. Total Investment Management Inc. acquired a new position in ServiceNow during the second quarter valued at approximately $31,000. Bogart Wealth LLC boosted its position in ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after purchasing an additional 15 shares during the last quarter. Wealth Watch Advisors INC acquired a new position in ServiceNow during the third quarter valued at approximately $29,000. Finally, Albion Financial Group UT boosted its position in ServiceNow by 78.9% during the third quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock valued at $31,000 after purchasing an additional 15 shares during the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Insiders Place Their Bets

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction that occurred on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the transaction, the insider owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director directly owned 46,430 shares in the company, valued at $4,697,323.10. The trade was a 3.13% decrease in their position. The SEC filing for this sale provides additional information. Insiders have sold a total of 16,237 shares of company stock valued at $1,697,162 over the last 90 days. 0.34% of the stock is currently owned by insiders.

ServiceNow News Roundup

Here are the key news stories impacting ServiceNow this week:

Positive Sentiment: ServiceNow rolled out an AI-native platform across its product portfolio and unveiled features like Context Engine and Build Agent skills — a strategic move to embed agentic AI and defend its workflow/control-plane positioning. ServiceNow Puts AI At The Center With DXC Agentic Partnership
Positive Sentiment: ServiceNow deepened enterprise references via a partnership with DXC to deploy agentic AI at scale — this helps show early customer traction for the new AI-native stack. ServiceNow Puts AI At The Center With DXC Agentic Partnership
Neutral Sentiment: Some analysts and outlets still view NOW as a long-term AI/automation play or a buy-the-dip candidate; Stifel and other commentators highlight backlog rebuilding and double-digit revenue growth as supportive fundamentals. Stifel Bullish on ServiceNow
Negative Sentiment: UBS downgraded NOW to Neutral and cut its price target sharply (from $170 to $100), citing emerging budget pressures in non‑AI software spending and rising use of lighter workflow tools — the note is the main near-term sell catalyst. ServiceNow faces more cautious outlook as UBS cites AI-driven budget pressures
Negative Sentiment: Broader software-sector panic after new agentic AI model releases (Anthropic/OpenAI) triggered heavy selling across SaaS names, and ServiceNow has been singled out as vulnerable to disruption — amplifying the selloff. Worries Over AI Competition Pummel Software Stocks
Negative Sentiment: Multiple analyst downgrades and target cuts (UBS, Erste, BTIG and others) plus high-volume selling have pushed NOW to 52-week lows and steep YTD losses, creating technical downside pressure even as some investors call the shares oversold. ServiceNow Stock Craters 19%

ServiceNow Price Performance

Shares of NYSE NOW opened at $83.00 on Friday. The business’s 50 day moving average price is $107.27 and its two-hundred day moving average price is $144.08. The company has a market cap of $86.00 billion, a PE ratio of 49.76, a price-to-earnings-growth ratio of 1.51 and a beta of 1.01. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. ServiceNow, Inc. has a twelve month low of $81.24 and a twelve month high of $211.48.

ServiceNow (NYSE:NOW – Get Free Report) last announced its quarterly earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, topping analysts’ consensus estimates of $0.89 by $0.03. The firm had revenue of $3.57 billion for the quarter, compared to the consensus estimate of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The business’s revenue was up 20.7% compared to the same quarter last year. During the same quarter in the previous year, the business earned $0.73 earnings per share. On average, analysts predict that ServiceNow, Inc. will post 8.93 EPS for the current year.

Analysts Set New Price Targets

Several research analysts recently commented on NOW shares. Capital One Financial reduced their price target on ServiceNow from $188.00 to $161.00 and set an “overweight” rating for the company in a research report on Friday, January 16th. Wells Fargo & Company reduced their price target on ServiceNow from $225.00 to $185.00 and set an “overweight” rating for the company in a research report on Tuesday, March 31st. DZ Bank raised ServiceNow to a “strong-buy” rating in a research report on Thursday, December 18th. Citigroup boosted their price target on ServiceNow from $235.00 to $237.00 and gave the stock a “buy” rating in a research report on Friday, January 30th. Finally, Jefferies Financial Group lowered their price target on ServiceNow from $230.00 to $175.00 and set a “buy” rating on the stock in a research report on Friday, January 23rd. Three investment analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat.com, ServiceNow currently has an average rating of “Moderate Buy” and an average target price of $187.06.

Check Out Our Latest Stock Report on ServiceNow

ServiceNow Company Profile

(Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.