Alphabet (NASDAQ:GOOG) Price Target Raised to $425.00

15 Oct 2026, 15:24 by Danessa Lincoln · The Markets Daily

Alphabet (NASDAQ:GOOG – Get Free Report) had its target price lifted by JPMorgan Chase & Co. from $420.00 to $425.00 in a report issued on Thursday, Benzinga reports. The brokerage currently has an “overweight” rating on the information services provider’s stock. JPMorgan Chase & Co.‘s price objective indicates a potential upside of 22.89% from the stock’s previous close.

A number of other research firms also recently weighed in on GOOG. Canaccord Genuity Group set a $450.00 price objective on Alphabet in a report on Thursday, July 23rd. Sanford C. Bernstein dropped their target price on Alphabet from $390.00 to $385.00 and set a “market perform” rating for the company in a report on Thursday, July 23rd. Pivotal Research increased their target price on Alphabet from $470.00 to $475.00 and gave the stock a “buy” rating in a report on Thursday, July 23rd. Citigroup restated a “market outperform” rating on shares of Alphabet in a research report on Friday, October 9th. Finally, UBS Group reaffirmed a “neutral” rating and issued a $380.00 price target (up from $379.00) on shares of Alphabet in a research note on Wednesday. Six investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating and four have issued a Hold rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Buy” and a consensus price target of $422.10.

View Our Latest Stock Analysis on GOOG

Alphabet Price Performance

Shares of NASDAQ:GOOG traded up $2.18 during midday trading on Thursday, reaching $345.83. 4,458,531 shares of the company’s stock were exchanged, compared to its average volume of 20,224,094. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72. The company’s 50 day simple moving average is $341.65 and its two-hundred day simple moving average is $348.38. Alphabet has a 12 month low of $244.67 and a 12 month high of $404.47. The firm has a market capitalization of $4.23 trillion, a PE ratio of 17.38, a price-to-earnings-growth ratio of 1.01 and a beta of 1.19.

Alphabet (NASDAQ:GOOG – Get Free Report) last posted its earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share for the quarter, beating analysts’ consensus estimates of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The business had revenue of $119.80 billion for the quarter, compared to analysts’ expectations of $116.53 billion. During the same quarter in the previous year, the firm posted $2.31 earnings per share. The firm’s revenue for the quarter was up 24.2% on a year-over-year basis. Equities research analysts expect that Alphabet will post 20.54 earnings per share for the current fiscal year.

Insider Buying and Selling at Alphabet

In other news, CAO Marsida Saraci sold 449 shares of the firm’s stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the completion of the sale, the chief accounting officer owned 27,386 shares of the company’s stock, valued at approximately $9,125,015.20. This trade represents a 1.61% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, major shareholder 2019 Gp L.L.C. Gv sold 196,931 shares of the firm’s stock in a transaction that occurred on Monday, July 27th. The stock was sold at an average price of $19.46, for a total transaction of $3,832,277.26. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 441,399 shares of company stock worth $8,677,053 over the last ninety days. Corporate insiders own 12.99% of the company’s stock.

Institutional Investors Weigh In On Alphabet

A number of large investors have recently bought and sold shares of GOOG. Kellett Wealth Advisors LLC raised its position in Alphabet by 3.4% in the 3rd quarter. Kellett Wealth Advisors LLC now owns 3,020 shares of the information services provider’s stock worth $1,029,000 after purchasing an additional 100 shares during the last quarter. HBW Advisory Services LLC lifted its holdings in Alphabet by 45.4% during the 3rd quarter. HBW Advisory Services LLC now owns 22,249 shares of the information services provider’s stock worth $7,581,000 after buying an additional 6,949 shares in the last quarter. B.A. Schrock Wealth Management Inc. bought a new position in Alphabet in the 3rd quarter valued at $278,000. Nolet Wealth Management LLC boosted its position in Alphabet by 2.4% in the 3rd quarter. Nolet Wealth Management LLC now owns 4,684 shares of the information services provider’s stock valued at $1,596,000 after buying an additional 109 shares during the last quarter. Finally, Ashurst Perkins Coie Trust Co boosted its position in Alphabet by 0.8% in the 3rd quarter. Ashurst Perkins Coie Trust Co now owns 9,919 shares of the information services provider’s stock valued at $3,380,000 after buying an additional 79 shares during the last quarter. 27.26% of the stock is currently owned by institutional investors.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Google’s rollout of Gemini 4 Argon to developers, businesses and paying subscribers is the main bullish catalyst. Reports highlight strong performance in coding, accounting, legal and enterprise tasks, potentially strengthening Google Cloud and Alphabet’s position in generative AI. Google adds Gemini 4 Argon and coding agent to expand AI assistant capabilities
Positive Sentiment: Google launched Universal Cart in the United States, allowing users to collect and track products across Search and the Gemini app. The feature could improve shopping engagement and create additional commercial opportunities. Google’s Universal Cart shopping tool launches in the US
Positive Sentiment: Analysts remain broadly optimistic ahead of Alphabet’s upcoming earnings, with JPMorgan reportedly seeing substantial upside. Investors are looking for continued Cloud growth, AI monetization and evidence that the company’s advertising business can withstand chatbot competition. Alphabet Stock Can Jump 24%, JPMorgan Says
Positive Sentiment: Potential longer-term catalysts include YouTube’s planned audiobook offering, continued Waymo expansion and Alphabet’s investment in AI infrastructure and proprietary chips.
Neutral Sentiment: Alphabet’s technical setup remains mixed. The stock is near its 200-day moving average, around $348, while analysts cited approximately $340 as an important support level; holding that area would preserve the recent breakout thesis, while a failure could weaken momentum.
Neutral Sentiment: Alphabet is reportedly committing about $30 billion over 33 months to rent computing capacity from SpaceX. The arrangement could support AI expansion but also underscores the scale of infrastructure commitments.
Negative Sentiment: Investors remain concerned that AI capital expenditures have pushed free cash flow negative. Returns will depend on Gemini adoption, Cloud growth and successful monetization of AI products.
Negative Sentiment: Bank of America warned that ChatGPT and other AI assistants could compete for Google’s future digital advertising dollars, posing a longer-term threat to Alphabet’s core business. BofA sees ChatGPT taking aim at Google’s next ad dollar
Negative Sentiment: Several law firms publicized a securities class action alleging Alphabet failed to disclose setbacks involving Gemini 3.5 Pro training and launch timing. The repeated notices add headline and potential liability risk, although the ultimate financial impact remains uncertain.

About Alphabet

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Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.