Amazon.com, Inc. $AMZN Shares Bought by RFG Advisory LLC

30 Jun 2026, 09:58 by Tristan Rich · The Markets Daily

RFG Advisory LLC lifted its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 3.2% during the first quarter, Holdings Channel reports. The firm owned 118,849 shares of the e-commerce giant’s stock after acquiring an additional 3,715 shares during the quarter. RFG Advisory LLC’s holdings in Amazon.com were worth $24,753,000 as of its most recent filing with the SEC.

Other institutional investors and hedge funds have also made changes to their positions in the company. Fifth Third Wealth Advisors LLC raised its position in Amazon.com by 7.3% in the 1st quarter. Fifth Third Wealth Advisors LLC now owns 298,388 shares of the e-commerce giant’s stock valued at $62,145,000 after purchasing an additional 20,213 shares during the last quarter. Brown Lisle Cummings Inc. grew its position in Amazon.com by 2.0% during the 1st quarter. Brown Lisle Cummings Inc. now owns 55,063 shares of the e-commerce giant’s stock worth $11,468,000 after purchasing an additional 1,086 shares during the last quarter. OP Asset Management Ltd purchased a new position in Amazon.com during the 1st quarter worth $399,515,000. Apella Capital LLC increased its stake in Amazon.com by 68.8% in the first quarter. Apella Capital LLC now owns 76,555 shares of the e-commerce giant’s stock valued at $15,944,000 after purchasing an additional 31,199 shares during the period. Finally, Godsey & Gibb Inc. raised its holdings in shares of Amazon.com by 1.9% in the first quarter. Godsey & Gibb Inc. now owns 17,206 shares of the e-commerce giant’s stock valued at $3,583,000 after buying an additional 324 shares during the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Wall Street Analyst Weigh In

AMZN has been the subject of several recent research reports. Mizuho increased their target price on shares of Amazon.com from $315.00 to $325.00 and gave the stock an “outperform” rating in a research note on Tuesday, April 28th. Telsey Advisory Group upped their price objective on Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a research note on Thursday, April 30th. Monness Crespi & Hardt increased their price objective on Amazon.com from $280.00 to $315.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Bank of America lifted their target price on Amazon.com from $298.00 to $310.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Finally, Weiss Ratings raised Amazon.com from a “buy (b-)” rating to a “buy (b)” rating in a report on Wednesday, May 6th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average price target of $312.78.

View Our Latest Stock Analysis on Amazon.com

Insider Transactions at Amazon.com

In other Amazon.com news, CEO Matthew S. Garman sold 15,467 shares of the firm’s stock in a transaction on Thursday, May 21st. The stock was sold at an average price of $263.40, for a total value of $4,074,007.80. Following the completion of the sale, the chief executive officer owned 14,159 shares of the company’s stock, valued at approximately $3,729,480.60. This trade represents a 52.21% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,270 shares of the business’s stock in a transaction on Friday, May 22nd. The stock was sold at an average price of $268.53, for a total transaction of $2,489,273.10. Following the sale, the senior vice president owned 41,190 shares in the company, valued at $11,060,750.70. The trade was a 18.37% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders sold 195,774 shares of company stock valued at $51,614,434. 8.90% of the stock is owned by company insiders.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon’s Prime Day results point to robust consumer demand and a likely revenue boost for its retail business. Article Title
Positive Sentiment: Higher AWS pricing and continued AI infrastructure spending may improve cloud margins and offset concerns about heavy AI investment. Article Title
Positive Sentiment: Amazon’s deeper push into AI, including AWS-related integrations and infrastructure expansion, is supporting the bullish long-term growth narrative. Article Title
Neutral Sentiment: Analysts and commentators continue to debate whether Amazon’s reliance on Anthropic should change as Claude costs rise, but this is more of a strategic question than an immediate earnings driver. Article Title
Neutral Sentiment: New competitive products from rivals like Kobo and broader commentary about AI-enabled shopping are notable, but they are not as directly market-moving for AMZN today. Article Title

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $240.14 on Tuesday. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The company has a market cap of $2.58 trillion, a P/E ratio of 28.72, a PEG ratio of 1.74 and a beta of 1.45. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $278.56. The company has a 50-day moving average price of $255.34 and a 200 day moving average price of $234.27.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. The company had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The firm’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same quarter in the previous year, the company earned $1.59 EPS. Research analysts predict that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Amazon.com Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.