ServiceNow (NYSE:NOW) Trading Up 2% – What’s Next?

10 Aug 2026, 21:21 by Kim Johansen · The Markets Daily

ServiceNow, Inc. (NYSE:NOW – Get Free Report)’s stock price rose 2% on Monday . The stock traded as high as $127.89 and last traded at $127.33. Approximately 16,911,098 shares changed hands during trading, a decline of 30% from the average session volume of 24,020,604 shares. The stock had previously closed at $124.88.

Analysts Set New Price Targets

A number of analysts have recently issued reports on NOW shares. Raymond James Financial reduced their price objective on shares of ServiceNow from $160.00 to $130.00 and set an “outperform” rating for the company in a research note on Thursday, April 23rd. Benchmark restated a “buy” rating on shares of ServiceNow in a research note on Friday, July 17th. Bank of America initiated coverage on shares of ServiceNow in a report on Monday, May 18th. They issued a “buy” rating and a $130.00 target price for the company. Mizuho cut their price target on ServiceNow from $150.00 to $140.00 and set an “outperform” rating for the company in a research note on Thursday, April 23rd. Finally, Truist Financial raised their price target on ServiceNow from $120.00 to $130.00 and gave the company a “buy” rating in a report on Thursday, July 9th. One analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, two have assigned a Hold rating and three have issued a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $143.39.

View Our Latest Stock Analysis on NOW

ServiceNow Stock Up 2.0%

The business has a 50-day moving average of $106.73 and a 200 day moving average of $105.71. The company has a market capitalization of $131.66 billion, a PE ratio of 79.58, a P/E/G ratio of 2.20 and a beta of 0.94. The company has a debt-to-equity ratio of 0.43, a current ratio of 0.70 and a quick ratio of 0.70.

ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, beating the consensus estimate of $0.86 by $0.04. The business had revenue of $3.99 billion during the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%.The firm’s revenue for the quarter was up 24.0% compared to the same quarter last year. During the same quarter last year, the business posted $0.81 EPS. Equities research analysts predict that ServiceNow, Inc. will post 2.24 earnings per share for the current year.

Insider Activity at ServiceNow

In other ServiceNow news, Director Anita M. Sands sold 16,445 shares of ServiceNow stock in a transaction on Thursday, May 14th. The shares were sold at an average price of $90.14, for a total value of $1,482,352.30. Following the completion of the transaction, the director directly owned 30,090 shares of the company’s stock, valued at $2,712,312.60. This trade represents a 35.34% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. Also, insider Paul Fipps sold 1,048 shares of the business’s stock in a transaction dated Monday, May 18th. The stock was sold at an average price of $98.51, for a total transaction of $103,238.48. Following the completion of the sale, the insider owned 12,072 shares in the company, valued at approximately $1,189,212.72. This trade represents a 7.99% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders sold 18,993 shares of company stock valued at $1,716,436. 0.34% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently made changes to their positions in NOW. Wealth Watch Advisors INC bought a new position in shares of ServiceNow during the 3rd quarter valued at approximately $29,000. Kelleher Financial Advisors purchased a new position in ServiceNow during the third quarter worth $50,000. Pin Oak Investment Advisors Inc. increased its position in ServiceNow by 20.7% during the third quarter. Pin Oak Investment Advisors Inc. now owns 134 shares of the information technology services provider’s stock valued at $123,000 after acquiring an additional 23 shares during the last quarter. Jupiter Wealth Management LLC bought a new position in ServiceNow during the second quarter valued at $154,000. Finally, CBIZ Investment Advisory Services LLC raised its stake in shares of ServiceNow by 540.0% in the fourth quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 135 shares during the period. Institutional investors own 87.18% of the company’s stock.

About ServiceNow

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.