Larry Madden Sells 13,263 Shares of Viant Technology (NASDAQ:DSP) Stock

24 Apr 2026, 01:44 by Sarita Garza · The Markets Daily

Viant Technology Inc. (NASDAQ:DSP – Get Free Report) CFO Larry Madden sold 13,263 shares of the stock in a transaction on Wednesday, April 22nd. The shares were sold at an average price of $10.74, for a total transaction of $142,444.62. Following the sale, the chief financial officer directly owned 566,481 shares of the company’s stock, valued at $6,084,005.94. The trade was a 2.29% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Larry Madden also recently made the following trade(s):

On Thursday, April 23rd, Larry Madden sold 12,782 shares of Viant Technology stock. The shares were sold at an average price of $10.16, for a total transaction of $129,865.12.
On Tuesday, April 21st, Larry Madden sold 13,283 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total transaction of $144,917.53.
On Monday, April 6th, Larry Madden sold 7,297 shares of Viant Technology stock. The shares were sold at an average price of $11.31, for a total transaction of $82,529.07.
On Friday, March 13th, Larry Madden sold 1,658 shares of Viant Technology stock. The shares were sold at an average price of $13.03, for a total transaction of $21,603.74.

Viant Technology Price Performance

DSP traded down $0.61 during trading on Thursday, hitting $10.17. 165,381 shares of the stock traded hands, compared to its average volume of 188,678. The firm has a market capitalization of $644.27 million, a P/E ratio of 31.78 and a beta of 0.94. The firm has a 50-day moving average of $10.62 and a 200 day moving average of $10.62. Viant Technology Inc. has a 12-month low of $8.11 and a 12-month high of $16.25.

Institutional Investors Weigh In On Viant Technology

Institutional investors and hedge funds have recently modified their holdings of the stock. Russell Investments Group Ltd. lifted its position in shares of Viant Technology by 86.9% in the 4th quarter. Russell Investments Group Ltd. now owns 2,641 shares of the company’s stock worth $32,000 after purchasing an additional 1,228 shares during the period. CWM LLC lifted its position in shares of Viant Technology by 431.0% in the 4th quarter. CWM LLC now owns 2,793 shares of the company’s stock worth $34,000 after purchasing an additional 2,267 shares during the period. Caitong International Asset Management Co. Ltd lifted its position in shares of Viant Technology by 620.8% in the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,883 shares of the company’s stock worth $35,000 after purchasing an additional 2,483 shares during the period. Farther Finance Advisors LLC purchased a new stake in shares of Viant Technology in the 3rd quarter worth about $31,000. Finally, State of Alaska Department of Revenue purchased a new stake in shares of Viant Technology in the 4th quarter worth about $64,000. 11.38% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Viant Technology

Here are the key news stories impacting Viant Technology this week:

Positive Sentiment: Brokerages maintain a bullish stance on DSP with a consensus “Buy” and above‑current average price targets, supporting upside expectations and providing a valuation anchor for the stock. Brokerage Consensus Article
Neutral Sentiment: CEO Timothy Vanderhook executed a pre‑arranged Rule 10b5‑1 plan and sold multiple tranches (total ~12,500 shares across Apr. 20–22 at prices ~$11.12–$10.74, proceeds ≈ $137K). Because these were planned trades, they are less informative about management’s near‑term view, but they increase share supply. CEO Form 4 Filing
Negative Sentiment: Major shareholder Capital V LLC sold a material block of shares (total 37,500 shares across Apr. 20–22, proceeds ≈ $410–$411K), cutting its stake substantially. Even though reported under a Rule 10b5‑1 plan, the size and pace of these reductions can be perceived negatively and likely weigh on short‑term liquidity and sentiment. Capital V LLC Form 4 Filing

Wall Street Analyst Weigh In

DSP has been the subject of several analyst reports. Weiss Ratings reissued a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Freedom Capital raised shares of Viant Technology to a “strong-buy” rating in a research report on Tuesday, March 10th. Rosenblatt Securities reaffirmed a “buy” rating and issued a $20.00 target price on shares of Viant Technology in a research report on Thursday, April 16th. Loop Capital set a $14.50 target price on shares of Viant Technology in a research report on Tuesday, March 10th. Finally, Wall Street Zen raised shares of Viant Technology from a “hold” rating to a “buy” rating in a research report on Saturday, March 14th. Two analysts have rated the stock with a Strong Buy rating, six have issued a Buy rating and one has assigned a Hold rating to the stock. According to MarketBeat, the stock currently has a consensus rating of “Buy” and an average price target of $17.79.

View Our Latest Report on DSP

Viant Technology Company Profile

(Get Free Report)

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.