Tesla Cybertruck Turned Into a MitzvahTruck to Travel USA
Jewish influencer Shloime Zionce took a Tesla Cybertruck and turned it into a MitzvahTruck dedicated to slain Rabbi Zvi Kogan HY”D.
by COLlive Editor · COLliveBy COLlive Reporter
At first glance, it looks like a vehicle built for the future. With its bold design and unmistakable appearance, the Tesla Cybertruck naturally turns heads wherever it goes. But this one was created for a purpose far greater than transportation.
This week, a unique new initiative was unveiled. A “MitzvahTruck” dedicated in memory of Rabbi Zvi Kogan HY”D, the Chabad shliach in the United Arab Emirates who was murdered in November 2024.
The custom Cybertruck was introduced by Jewish influencer Shloime Zionce in a video shared on social media. Its purpose is to carry forward Rabbi Kogan’s lifelong mission, bringing Yiddishkeit and mitzvos to Jews wherever they may be.
The idea behind the project is simple. Take something that naturally captures people’s attention and use it as a vehicle, both literally and figuratively, for spreading mitzvos.
The MitzvahTruck will travel to different locations and serve as a mobile center for Jewish connection, giving people opportunities to put on tefillin, learn about Judaism, light Shabbos candles, and experience the warmth of Jewish life.
For those who knew Rabbi Kogan, the project carries a particularly powerful message. Rabbi Kogan was known for his boundless energy, warm smile, and unwavering dedication to reaching every Jew, regardless of background or location. Whether assisting a visitor in Dubai or strengthening the local Jewish community, he was constantly looking for another opportunity to create a connection.
His murder sent shockwaves throughout the Jewish world. In response, his family, friends, and countless people inspired by his life have continued to honor his memory by adding more light, more mitzvos, and more acts of kindness.
The MitzvahTruck embodies that response. It is not simply a tribute parked in one location, but a moving reminder of Rabbi Kogan’s message, carrying his mission forward wherever it travels.
The Cybertruck may be what catches people’s eyes, but the real power of the project lies in the moments it will create. A Jew putting on tefillin for the first time, someone lighting Shabbos candles, or a conversation that brings a person one step closer to their heritage.
In that way, Rabbi Kogan’s work continues, one mitzvah at a time.
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